Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013

With Key 103 & Magic 1152’s weekly audience of 653,000 we can fill the Manchester Arena capacity over

31 times!

With Key 103’s weekly audience of 570,000 we can fill the Manchester Arena capacity 27 times!

Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.

AUDIENCE POTENTIAL : 2,487,000Male = 1,220,000 Female = 1,267,000

Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.

“Key 103 & Magic 1152 – Manchester’s Number One”

• Key 103 and Magic 1152 are the commercial market leader in Greater Manchester with 653,000 listeners tuning into the stations each week.

• Key 103’s Mike and Chelsea is Manchester’s most listened to commercial Breakfast show with 362,000  listeners tuning in each week,

• Key 103 has had it’s best results since 2006, now with 570,000 people tuning in every week – an increase of 44% over the last 3 months

Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013

Combined Audience

Men Women 15-24 25-44 45+ ABC1 C2DE

40%

60%

28%

39%

33%

57%

43%

Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013

Mixed of adult contemporary music with unrivalled news and sports coverage, phone-ins and

local information

This shows a breakdown of our demographic here at Key103 & Magic 1152 to show a representation of the type of listeners we have and potential customers you could have.

Breakdown by gender, age & social class in percentages respectively.

Key 103 Audience

Men Women 15-24 25-44 45+ ABC1 C2DE

40%

60%

31%

42%

26%

60%

40%

Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013 & TGI Radio+ 2013

Mix of adult contemporary music with unrivalled news & sports coverage,

phone-ins and local information

This graph shows a breakdown of our demographic here at Key 103 to show a representation of the type of listeners we have and potential customers you could have.

Breakdown by gender, age & social class in percentages respectively.

Key 103’s typical listener profile: C1C2 (Lower middle class/skilled working class), single or living as married, working full time, own/buying home & have children in the

house aged 0 – 15.

Magic 1152 Audience

Men Women 15-24 25-44 45+ ABC1 C2DE

37%

63%

6%

22%

71%

36%

64%

Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013 & TGI Radio+ 2013

Mix of adult contemporary music with unrivalled news & sports coverage,

phone-ins and local information.

This shows a breakdown of our demographic here at Magic 1152 to show a representation of the type of listeners we have and potential customers you could have. Breakdown by

gender, age and social class in percentages respectively.

Magic 1152’s typical listener profile: married/living as married or single, working full or part time, main shopper in household, renting home and no children in the household aged

0 – 15.

183

256213

0

50

100

150

200

250

300

15-24 25-44 45+

Wee

kly

Rea

ch 0

00's

This shows the listenership of the station by age category breakdown.

Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.

Key 103/Magic 1152

Capital Manchester

Smooth Radio North West*

XFM Manchester

Real Radio North West - (was Century Radio)*

106.1 Real XS Manchester (was 106.1 Rock Radio)

Gold Manchester

0 100 200 300 400 500 600 700

653

581

341

184

177

133

103

Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013. . Stations marked with a * do not cover the whole TSA

The number of people (in 000s) listening for commercial radio stations in the Key 103 TSA.

The number of people listening for all stations (inc. BBC) in the Key 103 TSA.

Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013. Key 103 & Magic 1152 = Bauer Manchester. Stations marked with a * do not cover the whole TSA

Key 103/Magic 1152BBC Radio 2

Capital ManchesterKey 103 (Manchester)

BBC Radio 1BBC Radio 4

BBC Radio FIVE LIVESmooth Radio North West*

BBC Radio Manchester*XFM Manchester

Real Radio North West - (was Century Radio)*106.1 Real XS Manchester (was 106.1 Rock Radio)

Gold ManchesterMagic 1152 (Manchester)

BBC Radio 3

0 100 200 300 400 500 600 700

653

652

581

570

510

471

402

341

206

184

177

133

103

94

90

Key 103/Magic 1152

Capital Manchester

Smooth Radio (North West)*

Real Radio (North West)*

Real XS*

Gold Manchester

XFM Manchester

0 2 4 6 8 10 12 14 16 18 20 22 24

21.7

18.6

11.5

5.9

3.9

3.4

3.1

The commercial share of listening in the Key 103 & Magic 1152 TSA.

Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.Stations marked with a * do not cover the whole TSA

The total amount of time people listen for all stations (inc. BBC) in the Key 103 & Magic 1152 TSA.

Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013. Stations marked with a * do not cover the whole TSA

BBC Radio 2

BBC Radio 4

Key 103/Magic 1152

Capital Manchester

BBC Radio 1

BBC Radio FIVE LIVE

Smooth Radio North West*

BBC Radio Manchester*

Real Radio North West - (was Century Radio)*

Real XS

Gold Manchester

XFM Manchester

BBC Radio 3

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000

6,917

5,669

4,202

3,610

3,363

2,559

2,231

1,364

1,146

749

650

598

454

Key 103 & Magic 1152Reach (000’s)

Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013. Predicted cumulative reach

  Adults 15+ 15-24 25-44 45+

Population 2487 414 843 1230Weekly Reach (000s) 653 183 256 213

Reach % 26% 44% 30% 17%

4 week Reach 1,011 271 392 335

4 week Reach % 41% 65% 46% 27%

Key 103Reach (000’s)

Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.Predicted cumulative reach

  Adults 15+ 15-24 25-44 45+

Population 2487 414 843 1230Weekly Reach (000s) 570 178 242 151

Reach % 23% 43% 29% 12%

4 week Reach 895 263 372 244

4 week Reach % 36% 63% 44% 20%

ONLINE + VIDEOKey103.co.uk received 571,546 visitors in Quarter 4 2013 alone browsing 1,303,000 pages. We have a range of online inventory to cater to any particular advertising needs from sponsorships, homepage takeovers, competition pages, social media and more, all the way to sponsoring our smart phone applications which reaches a further 81,875 people and counting.

Source: Google analytics Quarter 4 2013

We also have a regularly cleansed VIP email database which we can send emails to on your behalf to over 73,400 people. 

Videos can be created to your requirements and are featured online to help promote your campaign and deliver any key messages. We have the facilities to film footage that relate to your campaign that will engage over half a million listeners that our website attracts.