Transcript
Page 1: Sotheby's International Realty - The Difference Sotheby's Can Make
Page 2: Sotheby's International Realty - The Difference Sotheby's Can Make

OUR BRAND IS KNOWN THROUGHOUT THE WORLD

FOR REPRESENTING HOMES THAT EMBODY THE RICH TAPESTRY OF VARIED LIFESTYLES,

DISTINCT SETTINGS AND DIVERSE LOCALES.WHERE THE UTMOST QUALITY IS CONSIDERED INTRINSIC.

ARTFULLY UNITING EXTRAORDINARY HOMES WITH

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BRAND

A REVERED TRADITION OF MARKETING THE WORLD’S MOST TREASURED POSSESSIONS

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A TRULY GLOBAL BRAND WITH MORE THAN 13,000 SALES ASSOCIATES,

OVER 650 OFFICES, AND APPROXIMATELY 45

COUNTRIES/TERRITORIES

PRESENCE

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DISTINGUISHED

DEVOTED TO CONNECTING BUYERS & SELLERS GLOBALLY

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THE WALL STREET JOURNAL • NY TIMES IPAD • BBC.COM • THEDAILYTELEGRAPH.COM • FRONTGATE.COM/SOTHEBYSREALTY NYTIMES.COM • TMAGAZINE • KEY MAGAZINE • SOTHEBY’S AT AUCTION • COUNTRY LIFE • NEW YORK TIMES HOME SECTION ROBB REPORT EXCEPTIONAL PROPERTIES • ROBB REPORT COLLECTION • INTERNATIONAL HERALD TRIBUNE • THE GLOBE AND MAIL • LUXURY PROPERTIES MAGAZINE • FINANCIAL TIMES • RESIDE® MAGAZINE • ERESIDE • RESIDE LOCALE YAHOO! • GOOGLE BING.COM • ZILLOW • TRULIA • HOMEFINDER • JAMESLIST.COM • HOMES.COM • EGALLERY • WASHINGTONPOST.COM CYBERHOMES.COM • ARCHITECTURAL DIGEST • GLOBE & MAIL • MOUNTAIN LIVING • LAND REPORT • YOUTUBE

MEDIA PARTNERSHIPS

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THE WALL STREET JOURNAL • NY TIMES IPAD • BBC.COM • THEDAILYTELEGRAPH.COM • FRONTGATE.COM/SOTHEBYSREALTY NYTIMES.COM • TMAGAZINE • KEY MAGAZINE • SOTHEBY’S AT AUCTION • COUNTRY LIFE • NEW YORK TIMES HOME SECTION ROBB REPORT EXCEPTIONAL PROPERTIES • ROBB REPORT COLLECTION • INTERNATIONAL HERALD TRIBUNE • THE GLOBE AND MAIL • LUXURY PROPERTIES MAGAZINE • FINANCIAL TIMES • RESIDE® MAGAZINE • ERESIDE • RESIDE LOCALE YAHOO! • GOOGLE BING.COM • ZILLOW • TRULIA • HOMEFINDER • JAMESLIST.COM • HOMES.COM • EGALLERY • WASHINGTONPOST.COM CYBERHOMES.COM • ARCHITECTURAL DIGEST • GLOBE & MAIL • MOUNTAIN LIVING • LAND REPORT • YOUTUBE

MEDIA PARTNERSHIPS

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THE NEW YORK TIMES &INTERNATIONAL HERALD TRIBUNE

A Multi-Faceted Program Delivering 300,000,000 Impressions

MEDIA PARTNERSHIPS

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THE NEW YORK TIMES &INTERNATIONAL HERALD TRIBUNE

MEDIA PARTNERSHIPS

A Multi-Faceted Program Delivering 300,000,000 Impressions

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THE NEW YORK TIMES &INTERNATIONAL HERALD TRIBUNE

MEDIA PARTNERSHIPS

A Multi-Faceted Program Delivering 300,000,000 Impressions

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THE NEW YORK TIMES &INTERNATIONAL HERALD TRIBUNE

Discover More

MEDIA PARTNERSHIPS

A Multi-Faceted Program Delivering 300,000,000 Impressions

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THE WALL STREET JOURNAL DIGITAL NETWORK

An Exclusive And Custom Approach

MEDIA PARTNERSHIPS

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THE BBC

Reaching 133 Countries Through Exclusivity

MEDIA PARTNERSHIPS

Discover More

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THE TELEGRAPH

Celebrating The World’s Best Places To Live Through Dominance

Discover More

MEDIA PARTNERSHIPS

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MEDIA PARTNERSHIPS ARCHITECTURAL DIGEST

A Multi-Platform Collaboration Designed to Appeal to AffluentHome Enthusiasts and Drive 8 Million Media Impressions

Discover More

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MEDIA PARTNERSHIPS HONG KONG TATLER

Ideal Platform to Showcase Our Premier Propertiesand Drive More Than 24 Million Impressions

Discover More

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MEDIA PARTNERSHIPSPROPGO & PROPGOLUXURY.COM

Reaching Over 35 Countries Via One of the World’s FastestGrowing Global Luxury Real Estate PortalsDiscover

More

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MEDIA PARTNERSHIPS JAMESEDITION.COM

Reaching Over 35 Countries Via One of the World’s FastestGrowing Global Luxury Real Estate PortalsDiscover

More

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SOUTH CHINA MORNING POSTMEDIA PARTNERSHIPS

Reaching Hong Kong, China, and The Pacific Rim Through a

Multi-Layer Online Approach and Delivering 500,000 Media Impressions

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MEDIA PARTNERSHIPS FINANCIAL TIMES

Global Connections To An Elite Financial Audience

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A Unique Source For Seeking The Extraordinary

SOTHEBYSREALTY.COM

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SOTHEBYSREALTY.COM

A Unique Source For Seeking The Extraordinary

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SOTHEBYSREALTY.COM

A Unique Source For Seeking The Extraordinary

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SOTHEBYSREALTY.COM

A Unique Source For Seeking The Extraordinary

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NICHE MARKETS

Connecting Discerning Buyers and Sellers of Iconic Rural & Recreational Retreats Around the Globe

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NICHE MARKETS

Connecting Discerning Buyers and Sellersof Tranquil Waterfront Retreats Globally

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NICHE MARKETS

Connecting Snow Enthusiasts tothe World’s Most Unique Ski Properties

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NICHE MARKETS

The Single Source of ExtraordinaryGolf Style Properties in the World

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NICHE MARKETS

The Single Source of ExtraordinaryHistoric Properties in the World

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ONLINE

Includes the Most Significant Media Companies and Real Estate

Focused Websites in the World

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ADVERTISING & OPTIMIZINGTHE ONLINE ENVIRONMENT

Our Results Oriented And Measured SEO/SEM Strategies Delivered Over 1,000,000 Visitors in 2011

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IMMEDIATE

Providing Immediate Connection For Interested Buyers Anytime Of The Day

LEAD ROUTER

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SIR

Leading The Charge Of The Mobile Marketplace

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SIR

Discover More

The iPad — An Ideal Platform To Showcase Outstanding Photography And Promote The Distinctive Lifestyle Elements Of A Property 

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SIR YOUTUBE

Limitless Exposure For Properties We Represent

Discover More

YOUTUBE

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SOCIAL

Properly Using Social Media To Drive Effective Awareness Of Your Home

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SOTHEBY’S

AN EXTRAORDINARY COLLABORATION

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YOUR HOME

Immediate Worldwide Reach For Your Home

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YOUR HOME

EXCLUSIVE GLOBAL MARKETING

AND WORLD-CLASS INNOVATION

Immediate Worldwide Reach For Your Home

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SKILLFULLSKILLFULL

DISTINCTIVE MARKETING, CUSTOM-TAILORED FOR EACH UNIQUE CLIENT

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SOTHEBY’S

AN EXTRAORDINARY COLLABORATION Discover More

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MAGAZINE

Our Brand’s Proprietary Magazines Reach A Coveted, Global Readership

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MAGAZINE

Our Brand’s Proprietary Magazines Reach A Coveted, Global Readership

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Global Media Icons Providing Targeted Reach

PROPERTY

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COUNTRY LIFE

An Ideal Venue For Advertising Prestigious Property In More Than 60 Countries

PROPERTY

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INTERNATIONAL HERALD TRIBUNE

Reaching Readers Whose Tastes Tend Toward The Deluxe, Leading Active And Upscale Lifestyles

PROPERTY

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THE NEW YORK TIMESPROPERTY

Reaching Home Enthusiasts And A Sophisticated readership viathe most influential news source in the world

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BLOOMBERG MARKETSPROPERTY

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ROBB REPORT COLLECTIONPROPERTY

An Authoritative And Captivating Resource For A Highly Acquisitive, High-End Audience

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ROBB REPORT HOME & STYLEPROPERTY

An Authoritative And Captivating Resource For A Highly Acquisitive, High-End Audience

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THE WALL STREET JOURNALPROPERTY

Leveraging The Global Authority For News And Information Via Their U.S., European And Asian Editions

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LUXURY PROPERTY MAGAZINEPROPERTY

A Unique Opportunity To Provide Targeted Exposure For Your Home In The Pacific-Rim

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FINANCIAL TIMESPROPERTY

Showcasing Fine Residential Properties To High-End Private Owners And Investors In Europe’s Most Read Newspaper

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GOOGLE SEARCHTURNKEY

Offering Advertising on Mass Media to Help Connect tothe Most Engaged Audiences

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Discover More

SIGNIFICANT SALES

Successfully Representing Unique Homes And Their Stories

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Your home is unique. Marketing a listing such as this takes an exclusive set of skills as well as an explicit

marketing plan. Our exclusive global marketing partnerships are designed

to create maximum exposure for your house. All the resources that are available to me and my firm are

utilized to present your home…

THE MARKETING OF YOUR

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