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Sociala medieremployer branding i nya kanaler
Senior & Young 13/5 - 2011
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Vad händer idag?
‣ Tobias analys
‣ Det digitala ekosystemet
‣ Konkret: McConsulting
‣ Att börja med
‣ Frågor
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Affärsnytta i digitala kanaler
Användarupplevelse Kommunikation
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Vad är problemet?
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‣Woho!
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‣ Naw ...
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‣ Arrghh!!...
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En webbplatseller
många kampanjsiter?
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En receptioneller
många kampanjtelefonnr?
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Långsiktiga relationereller
snabba leads?
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Det digitala ekosystemet
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‣ Det digitala ekosystemet
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‣ Den egna webbplatsen
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‣Media
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‣ Bloggosfären
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‣ Konversationsorienterade tjänster
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‣ Forum
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‣ Distributionsorienterade tjänster
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‣ Tjänster för sociala objekt
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‣ Sökmotoroptimering
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McConsulting
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Utmaningen
‣ Anställer 200 studenter varje år
‣ Söker bland toppstudenter på toppuniversiteten
‣ Hård konkurrens från Accenture, Ernest & Young, McKinsey mfl
‣ Måste sticka ut för att attrahera rätt studenter
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Nuvarande situation
‣ Arbetsmarknadsdagar
‣ Kontinuerlig uppvaktning av studenter
‣ Utskick
‣ Case-tävlingar
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Förslag på insats
‣ Två nyanställda bloggar
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Förslag på insats
‣ Utbildning
‣ Coachning
‣ Uppmuntran
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Förslag på insats‣ Kopplingar mot
‣ Youtube
‣ MyNewsdesk
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‣ Det digitala ekosystemet
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Förväntat resultat
‣ Studenterna har en starkare relation till varumärket
‣ Fler kvalitativa ansökningar
‣ Bättre positionerat varumärke
‣ Ökad attraktion av toppstudenter
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Att börja med
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Övervakning och mätbarhet
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Äg varumärket
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Strategi
‣ Syfte
‣ Målsättningar - KPIer
‣ Handlingsplan
‣ Långsiktig och för varje kampanj
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Policy
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Tobias Franzén [email protected] 0707 97 34 58 twitter.com/tobiasfranzen slideshare.net/tobiasfranzen