5 Deadly Mistakes You 5 Deadly Mistakes You Can’t Afford to Make While Can’t Afford to Make While

Social NetworkingSocial Networking

Why Should I Use Social Why Should I Use Social Networking?Networking?

To systematically fill your pipeline To systematically fill your pipeline with new prospectswith new prospects

To increase loyalty and client To increase loyalty and client retentionretention

To take advantage of non-business To take advantage of non-business hourshours

Mistake #1 – Having the Wrong Mistake #1 – Having the Wrong MindsetMindset

Selling vs. Building RelationshipsSelling vs. Building Relationships

Hunting vs. FarmingHunting vs. Farming

Mistake #2 – Missing a VCP Mistake #2 – Missing a VCP StrategyStrategy

VisibilityVisibility

CredibilityCredibility

ProfitabilityProfitability

Mistake #3- ImpatienceMistake #3- Impatience

Measuring the wrong thingsMeasuring the wrong things

Bamboo plantBamboo plant

Mistake #4 – Missing a way to Mistake #4 – Missing a way to continue the conversationcontinue the conversation

Bridge the gap between the 1Bridge the gap between the 1stst and and 33rdrd conversation. conversation.

FreebiesFreebies

Not Related to Your Core BusinessNot Related to Your Core Business

Mistake #5 – Focusing on Numbers Mistake #5 – Focusing on Numbers vs. Relationshipsvs. Relationships

Numbers and influence are differentNumbers and influence are different

100 people you pay attention to you 100 people you pay attention to you is better than 1,000 that ignore youis better than 1,000 that ignore you

Social Networking Basic StrategySocial Networking Basic Strategy

Play TennisPlay Tennis

Make depositsMake deposits

Law of ReciprocityLaw of Reciprocity

SN are like CountriesSN are like Countries Each site has it’s own:Each site has it’s own:

LanguageLanguage

RulesRules

PersonalityPersonality

LinkedInLinkedIn www.LinkedIn.comwww.LinkedIn.com

Great for building credibilityGreat for building credibility

Great for giving referralsGreat for giving referrals

Build it to add value to your networkBuild it to add value to your network

BiznikBiznik www.Biznik.comwww.Biznik.com

Great for gaining visibilityGreat for gaining visibility

Great for gaining credibilityGreat for gaining credibility

Great for prospectingGreat for prospecting

EcademyEcademy www.Ecademy.comwww.Ecademy.com

Great international presenceGreat international presence

Larger businessesLarger businesses

LinkedIn TacticsLinkedIn Tactics Import your contacts from your Import your contacts from your

address book and match to those address book and match to those already in LinkedInalready in LinkedIn

Connect with those already in LinkedInConnect with those already in LinkedIn Invite others to join LinkedInInvite others to join LinkedIn Write testimonials for others in your Write testimonials for others in your

network.network. Answer questionsAnswer questions Ask questionsAsk questions

Biznik TacticsBiznik Tactics Write articlesWrite articles Welcome people – act as a hostWelcome people – act as a host See who among your contacts is See who among your contacts is

already in the network and connect to already in the network and connect to themthem

Invite others to joinInvite others to join Comment on people’s articlesComment on people’s articles Offer people a free gift when they join Offer people a free gift when they join

your networkyour network

Ecademy TacticsEcademy Tactics Accept invitations to connectAccept invitations to connect

Invite others to gain pd. membership Invite others to gain pd. membership benefitsbenefits

Common QuestionsCommon Questions Who should I add to my network?Who should I add to my network? How do I get started?How do I get started? Do I need to fill out my profile?Do I need to fill out my profile? What about my picture?What about my picture? Paid vs. Free?Paid vs. Free? What can I give as my freebie?What can I give as my freebie?

QuoteActionsQuoteActions Excellent as a free giftExcellent as a free gift Offers value and enjoymentOffers value and enjoyment Unrelated to your core offeringUnrelated to your core offering InexpensiveInexpensive SimpleSimple ScalableScalable Gives you daily access to your Gives you daily access to your

prospects and clients email mailboxprospects and clients email mailbox

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