Social Media Trends for Teens:What you need to know vs. what you
thought you knew
Marcia Bennett
@enligthen4life
www.livetomanage.com
What is the hype all about…
• Social Media for teens is about:• Connecting• Socializing• Sharing• Promoting
It is not about:Networking- translation- doing business
Where are they at…
• Teens want to ESCAPE and EVADE • Why?
• Secretive• Elusive• Exclusive• Private• Personal
Because…• Lack of trust • Skeptical
So where are they again?
• Kik
• Snapchat
• Pheed
• And any other place “spying” adults are NOT
The Inside Scoop
So what is the hype all about again?
• The attractiveness of twitter:
• Live feed
• Empowers teens to feel like they have more friends or "followers“
• Instant information- whether good OR bad
• Images and graphics are tantalizing for teens
• Interactive and quick- thus the title.
• Where their facebook friends/family are not hanging out on a regular basis…
Kik
• Super private way of not having parents know what their teens are doing
• About 30 million teens/adolescents are hip to this platform
• It is similar to AOL instant messenger and Yahoo instant messenger but it is mobile, which makes it super secretive
Snapchat
• Do you know about the longevity" of the snaps?
• It is entertaining for teens –beware of the types of "snaps".
• Savvy -incorporate your friends in order to view the snaps
• Once again the secretive, elusive concept
Pheed
• The "RED FLAG" social app
• Parents and people over 25 are definitely not "hip" nor hype about this network
• Very unique in it's design and is only for iphone users
• Selective for the "popular crowd”
The Real Deal
• Social Media changes
• Teenagers are comfortable with change
Solution:
• You should be too