Social Media Trends for Teens:What you need to know vs. what you

thought you knew

Marcia Bennett

@enligthen4life

www.livetomanage.com

What is the hype all about…

• Social Media for teens is about:• Connecting• Socializing• Sharing• Promoting

It is not about:Networking- translation- doing business

Where are they at…

• Teens want to ESCAPE and EVADE • Why?

• Secretive• Elusive• Exclusive• Private• Personal

Because…• Lack of trust • Skeptical

So where are they again?

• Twitter

• Instagram

• Kik

• Snapchat

• Pheed

• And any other place “spying” adults are NOT

The Inside Scoop

So what is the hype all about again?

Twitter

• The attractiveness of twitter:

• Live feed

• Empowers teens to feel like they have more friends or "followers“

• Instant information- whether good OR bad

Instagram

• Images and graphics are tantalizing for teens

• Interactive and quick- thus the title.

• Where their facebook friends/family are not hanging out on a regular basis…

Kik

• Super private way of not having parents know what their teens are doing

• About 30 million teens/adolescents are hip to this platform

• It is similar to AOL instant messenger and Yahoo instant messenger but it is mobile, which makes it super secretive

Snapchat

• Do you know about the longevity" of the snaps?

• It is entertaining for teens –beware of the types of "snaps".

• Savvy -incorporate your friends in order to view the snaps

• Once again the secretive, elusive concept

Pheed

• The "RED FLAG" social app

• Parents and people over 25 are definitely not "hip" nor hype about this network

• Very unique in it's design and is only for iphone users

• Selective for the "popular crowd”

The Real Deal

• Social Media changes

• Teenagers are comfortable with change

Solution:

• You should be too