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Business & Life
Trends
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In A Digitalized World
Social Media
Mobile
Internet Of Things
Wearable UI
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Overview
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How’s Social Media family doing ?
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is alive & well
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…so are the other membersof the family
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What’s AtAwAd ?
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We all act SoLoMo
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Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Consequences?
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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What’s goingon inside
companies ?
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Devices& Tools
Are On a Constant Change
I
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Email Overload
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On-the-GoMeetings
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Corporate Message Tend to(Cope with)Change
II
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DeviceTechnology
Apps
Bring Your Own
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YesWe Can BeCool Too
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Habits & attitude Have AlreadyChanged
III
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Time spentis no longerthe standard
of performance
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Home WorkingorOffice Living ?
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Users Want YouTo Adapt ToTheir Tools
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The Road To Digital Influence
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DIGITAL INFLUENCE
1
2
3
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EXAMPLE
3rd most visited website
+6 billion hours watched… per month
100 hours of video posted… per minute
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= x1
= x10
EXAMPLE
+
++
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EXAMPLE
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EXAMPLE
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EXAMPLE
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EXAMPLE
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EXAMPLE
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The Content Strategy
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Install an Uninterrupted Flowof both informations & interactions
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Profitez de la variété des formats
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Choisissez les plateformes
Source : http://www.integralseo.com/images/socialmedia.png
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Respectez l’écosystème web
Source : http://www.webwep.com/densite-des-mots-cles-google.html
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Create and Share Valuesby the digital prints you leave online
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Fixez identité numérique & ligne éditoriale
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Comprenez valeur réelle et valeur perçue
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Travaillez votre cercle d’attractivité
Ou cercle deproductionde valeur
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Take Good Care of the Systemto do better and to last
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Gérez le temps
Oui oui,c’est le mêmeque l’autre :)
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Optimisez vos démarches
Source : http://www.brandfreeze.com/wp-content/uploads/2010/2/nouveller.png
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Identifiez les gratifications
Source : http://www.slideshare.net/tomlaigle/faire-vivre-et-animer-une-communaut-en-ligne-1784389
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5 Tips To Go
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E-Mail for everyoneoutdated
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Brand controledFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
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guided
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Customer relationsindividualized
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Customer relationsindividualizedpublicly
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Distance is the safest wayto protect ourselvesProximity
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Segmented User ExperienceFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
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Global
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3 Trends To
Follow Closely
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It’s all personal
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It’s all wearable
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It’s all wearable
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It’s all about context…
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And what about them :Community MembersCustomersClients
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They expectinsanely great experience with your brand
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Fred Colantonio+32 486 99 58 [email protected]
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Photo pro : Stéphane LaruelleCrédit images : www.sxc.hu
