social media treds : business & life in a digitalized world
DESCRIPTION
How to understand to changes and trends of today's world and economy? Where do we come from and where are we heading? Here are some clues and answers regarding social media, trends and digital habits for consumers and also within companies and organizations.TRANSCRIPT
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Business & Life
Trends
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In A Digitalized World
Social Media
Mobile
Internet Of Things
Wearable UI
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Overview
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How’s Social Media family doing ?
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is alive & well
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…so are the other membersof the family
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Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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What’s AtAwAd ?
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
We all act SoLoMo
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Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Consequences?
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
What’s goingon inside
companies ?
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Devices& Tools
Are On a Constant Change
I
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Email Overload
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On-the-GoMeetings
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Corporate Message Tend to(Cope with)Change
II
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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DeviceTechnology
Apps
Bring Your Own
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YesWe Can BeCool Too
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Habits & attitude Have AlreadyChanged
III
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Time spentis no longerthe standard
of performance
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Home WorkingorOffice Living ?
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Users Want YouTo Adapt ToTheir Tools
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The Road To Digital Influence
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DIGITAL INFLUENCE
1
2
3
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EXAMPLE
3rd most visited website
+6 billion hours watched… per month
100 hours of video posted… per minute
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= x1
= x10
EXAMPLE
+
++
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EXAMPLE
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EXAMPLE
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EXAMPLE
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EXAMPLE
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EXAMPLE
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The Content Strategy
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Install an Uninterrupted Flowof both informations & interactions
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Profitez de la variété des formats
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Choisissez les plateformes
Source : http://www.integralseo.com/images/socialmedia.png
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Respectez l’écosystème web
Source : http://www.webwep.com/densite-des-mots-cles-google.html
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Create and Share Valuesby the digital prints you leave online
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Fixez identité numérique & ligne éditoriale
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Comprenez valeur réelle et valeur perçue
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Travaillez votre cercle d’attractivité
Ou cercle deproductionde valeur
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Take Good Care of the Systemto do better and to last
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Gérez le temps
Oui oui,c’est le mêmeque l’autre :)
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Optimisez vos démarches
Source : http://www.brandfreeze.com/wp-content/uploads/2010/2/nouveller.png
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Identifiez les gratifications
Source : http://www.slideshare.net/tomlaigle/faire-vivre-et-animer-une-communaut-en-ligne-1784389
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5 Tips To Go
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E-Mail for everyoneoutdated
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Brand controledFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
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guided
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Customer relationsindividualized
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Customer relationsindividualizedpublicly
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Distance is the safest wayto protect ourselvesProximity
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Segmented User ExperienceFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
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Global
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3 Trends To
Follow Closely
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It’s all personal
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It’s all wearable
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It’s all wearable
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It’s all about context…
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And what about them :Community MembersCustomersClients
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They expectinsanely great experience with your brand
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Photo pro : Stéphane LaruelleCrédit images : www.sxc.hu