Transcript
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Social Media for
Generation ZRyan Collins - Baldwin Wallace University
Bre Koch - The University of AkronCam Norton - The University of Toledo
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Cam’s slides
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Social Media Initiatives
Bre Koch
Admissions Counselor
The University of Akron
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Life As A Zip
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#ConfirmationChallenge● 135 submissions
● More than 42,500 views
● TikTok expansion
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“Influencer marketing” through
student social media ambassadors
to create, collaborate, and
distribute content on behalf of the
university.
Social Media Ambassadors
● Develop guidelines/expectations
● Benefits for students - why should I join?
● Recruit students - involvement, personal social media
etiquette, social media following, diversity
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Questions?