Social Media for

Generation ZRyan Collins - Baldwin Wallace University

Bre Koch - The University of AkronCam Norton - The University of Toledo

Cam’s slides

Social Media Initiatives

Bre Koch

Admissions Counselor

The University of Akron

Life As A Zip

#ConfirmationChallenge● 135 submissions

● More than 42,500 views

● TikTok expansion

“Influencer marketing” through

student social media ambassadors

to create, collaborate, and

distribute content on behalf of the

university.

Social Media Ambassadors

● Develop guidelines/expectations

● Benefits for students - why should I join?

● Recruit students - involvement, personal social media

etiquette, social media following, diversity

Questions?