Download - Social Media For Business
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Social Media for Business
A Framework for Using Social Mediato Connect with Your AudienceInspired by the work of Chris Brogan
Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1
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Social Media may not be a good fit for every business
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know the social media capacity of your
organization
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…and be comfortable
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Where do you start?
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social media roadmap?
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But a MAP won’t help… until you decide
where you’re going
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What’s your social media destination?
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FIRST:
Learn about the social places where you intend to hang out
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start by listening
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NEXT:
Set up a home base your online home …a place you own
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2-WAY CONVERSATIONENGAGEMENTCOMMUNITY
Make your home base a friendly place to hang out
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M Y H O M E B A S E
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NEXT:
extend into outposts places on the web where you have a
presence (don’t own)
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social media outposts will differ based on your target audience
and objectives
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M Y O U T P O S T S
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What happens at your outposts
?
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Add Content
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Build Relationships
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T E S T I D E A S
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grow a profile
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LISTEN
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experiment
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make connections
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lend a hand & try to be useful
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What are the possible outcomesof all this social media activity?
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Relationships, Partnerships, Communities
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r e s o u r c e s
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IDEAS
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Traffic
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NEXT:
Community participation being in places
where people might be talking about
you
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WARNING!
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If you choose to step in and participate…
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You can’t control what people say
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NEXT:
Integrate face-2-face try to bridge social media
and real life interaction
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ONE LAST REMINDER:
Cultivate your network
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Photo Credits
Warning: http://www.flickr.com/photos/scragz/134084915/
Be comfortable: http://www.flickr.com/photos/eldh/2473030370/
Where do you start: http://www.flickr.com/photos/dnorman/436670816/sizes/o/
Roadmap: http://www.flickr.com/photos/anniemole/68936208/
Destination: http://www.flickr.com/photos/nattu/3202281339/
Listening: http://www.flickr.com/photos/heyjoewhereyougoingwiththatguninyourhand/72572909/
Test ideas: http://www.flickr.com/photos/sixmilliondollardan/3383537791/
Listen: http://www.flickr.com/photos/rossinabossio/204322010/
Connections: http://www.flickr.com/photos/juhansonin/407874864/
Play: http://www.flickr.com/photos/juhansonin/407874864/
Lend a hand: http://www.flickr.com/photos/greencolander/224107672/
Relationships, partnerships, community: http://www.flickr.com/photos/luc/1824234195/
Ideas: http://www.flickr.com/photos/luc/1824234195/
Traffic: http://www.flickr.com/photos/14849464@N03/2341921382/
Resources: http://www.flickr.com/photos/jurvetson/2234378275/
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Thank You