Download - Social Media Essentials
Social Media Essentials
Learn How Individuals & Businesses Are Using Popular Social Media Tools to
Promote Themselves and Their Business
Overview What is Social Media? What Blogging Can Do For
Your Brand Using Facebook to Build
Influence How Individuals and Businesses
use Youtube to Gain Popularity and Even Sales
What is Twitter and Why is it Growing so Fast?
What is Social Media?
What is Social Media?
They are publishing technologies that allows you to connect, engage and interact with people.
What is Social Media?
People join communities that they are passionate about
People love to share their stories and experiences.
What is Social Media?
What Blogging Can Do For Your Brand
What Blogging Can Do For Your Brand
Blogs can increase traffic to your business site
You can establish yourself as an expert.
You can provide news, events, specials and other information.
You can offer technical support/documentation through your blog
What Blogging Can't Do For Your Brand
Blogging is not all about you
Don't over-sell – Give first
Don't use business talk and don't assume
Don't try to “control the conversation”
Don't ignore your audience
WineLibrary.tv
Sun MicroSystem
77th Street
Using Facebook to Build Influence
Facebook Group
Pros Messages to all members Facebook users are more
familiar with group
Cons Extra applications not
avaliable Visitor statistics not
avaliable There is limit to how
many message can be send
Facebook Page
Pros Can be visible on the wider
internet to non-Facebook members
You can add applications Visitor statistics avaliable
Cons Updates’ to 'Fans' are lower
key than messages to group ‘members’
Facebook users are less familiar with pages than they are with groups.
Conclusion?
Pages if I wanted a long-term public record of the dialogue, and wanted to engage young people via Facebook over the longer term
Groups if I wanted to quickly host a discussion with those already on facebook, but without building a presence on Facebook right now.
Newsfeeds
Singapore Photographers
Willy Foo
Apple
How Individuals and Businesses use Youtube to Gain Popularity and Even Sales
Will it Blend - Blendtec They created a series of
viral videos since 2006
The simple idea lead to a five-fold increase in sales
Has almost 180,000 subcribers and about 3.3 million channel views
Lauren Luke
A 27-year-old single mother
Videos have been watched more than 31m times
Her videos are done in her bedroom
She was interviewed by BBC, launching her own line of cosmetics and how-to column in Guardian's Weekend Mag
E-Trade (Talking Baby) 30 secs spot on Super Bowl
Youtube Channel, Twitter & Facebook
7,000 subcribers & 367,000 views on Youtube
8,000 fans on facebook
Tips That Make Your Video Viral Amateur videos are just
fine Animal Skills can help you
make your clips viral Injury Clips - Many top
reality TV series are base on this technique.
Who doesn't love to watch a good prank
Underdog/inspirational clips
What is Twitter
Why is it Growing so Fast?
Simplicity Increased anonymity What are you doing? Twitter as news-breaker Link sharing
How Businesses Are Using Twitter Listen to what others
are talking about their brand
Broadcasting their promotions
Customer service Provide updates that
creates transparency
JetBlue
DellOutlet
HRBlock
Takeaways All social media campaign
have one end – RECOMMENDATION
Think about the people not technology
Successful social media campaign start with a community
Social media campaign is driven by content & conversation
The End
Social Media Essentials Workshop
When & Where? Date 29th – 30th May (Friday & Sat) 29th – 30th June (Mon & Tue)Venue21 Tyrwhitt Road, FooChow
Building (Near Lavender MRT)
Day One: What You Will Learn Create an attractive
profile page Understand Facebook
Group and Page How to create events
that people want to go Facebook Social Ads
and how you can get $125 credits from Facebook
Day One: What You Will Learn Develop a plan for your
blog Create content for your
blog Strategies you can use
to optimize your blog Strategies to promote
your blog Strategies to engage
your readers
Day Two: What You Will Learn Develop your own video
marketing strategies Know when to create
webcam, semi pro or professional video
Inexpensive tools to help you enhance your video
Promoting and gathering insights for your video
Tips to create videos that generate sales
Day Two: What You Will Learn Design your own
Twitter profile page Strategies to build a
following on Twitter Twitter's best and worst
practices Using Twitter to build a
brand 3rd party tools that will
help you to tweet more efficiently
Extras!!! FULL REFUND will be given if the course is found
not suitable after the first day. FREE e-Reference Guide 'What Are Others Doing –
300 Case Studies of Businesses Using Social Media' FREE one year hosting & domain worth $125
(Limited to .com, .net, .biz, .info only) FREE Intellectual Property consultancy worth $400 FREE Social Media Audit worth $350 Unlimited assistance via email, Facebook or Twitter.
All These For?
S$899S$4991< For S$399 ea
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