Download - Social Growth Hacking - SXSW 2016 Proposal
HACKINGHow digital thinking solve social problems in Latin America
GROWTHSOCIAL
Latin America has been shaken by some big scandals in recent years that have cast a shadow of doubt on governments and companies, how has the latin american organizations overcome this to preserve and grow trust among consumers?
We will propose a reference model based in our experience, following step by step the growth hacking framework.
We`ll cover the following…
1ACQUISITION (transparency)
reading the opportunities of radical transparency without bias and concrete it in new platforms.
2 ACTIVATION (experience)
visualizing how people are likely to change their organizations in the daily basis and what they do to achieve it.
3 RETENTION (H2H)
leading the conversation about problems (from humans to humans) in a simple (not simplistic) way.
4 REVENUE (reputation)
looking for executions with cultural insights which will help solve problems.
5 REFERRAL (collaboration)creating links with subcultures who are master on the topic.
Emails: [email protected] / [email protected] LinkedIns: https://co.linkedin.com/in/josuegonzalezhernandez / https://www.linkedin.com/pub/josafat-solis/a/193/1b1/es
Don´t forget to vote!Josué González
Digital Innovation Director / McCann BogotáJosafat Solis
Regional Strategic Director /McCann LATAM