sxsw presentation proposal
TRANSCRIPT
BLOWOUT product partnerships in changeable worlds
SXSW 2016 marcus frödin director of engineering, SPOTIFY
This talk will tell you all about how a consumer startup can ship partnerships that reach and delight millions of users, without slowing you down even the slightest.
Well. Kind of.
1. INFORMATION The Spotify journey from basic web api’s to award winning and mind-glowingly creative product and hardware partnerships.
2. APPLICATION How to leverage on the primary app architecture of your company to bring equivalent functionality to many, many devices.
3. CALIBRATION How we think about finding the bulls eye when attracting, engaging and retaining our users.