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Snapshots of the most common blunders from 52 recent AdWords consultations
Top 10 AdWords Mistakes Costing Retailers Thousands
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Mistake 1: Lack of Clear Conversion Tracking
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Mistake 2: Weak Google Shopping Setup
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Mistake 3: Hidden Money Leaks
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Mistake 4: Holding Back Your Winners
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Mistake 5: Default Settings – Geography & Time
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Mistake 6: Default Settings – Ad Rotation
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Mistake 7: Weak Mobile Targeting
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Mistake 8: Limited Remarketing Campaigns
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Mistake 9: Neglecting Bing/Yahoo
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Mistake 10: Lack of Keyword to Phone-call Tracking