Snapshots of the most common blunders from 52 recent AdWords consultations

Top 10 AdWords Mistakes Costing Retailers Thousands

Mistake 1: Lack of Clear Conversion Tracking

Mistake 2: Weak Google Shopping Setup

Mistake 3: Hidden Money Leaks

Mistake 4: Holding Back Your Winners

Mistake 5: Default Settings – Geography & Time

Mistake 6: Default Settings – Ad Rotation

Mistake 7: Weak Mobile Targeting

Mistake 8: Limited Remarketing Campaigns

Mistake 9: Neglecting Bing/Yahoo

Mistake 10: Lack of Keyword to Phone-call Tracking