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ACHIEVING YOUR GOALS
THE SIGNATURE MARKETING PLAN
MAXIMIZING THE SALE OF YOUR HOME
THE HOME SALES PROCESS TO CLOSE
GOING TO WORK FOR YOU
TableofContents
TheSIGNATURESERVICEisthe
cornerstoneofourunprecedented
successandisourcontinuedpromise
toyou.Professionalism,knowledge,
integrityandcommitmentareall
aspectsofofferingtheabsolutebest
asrealestateprofessionals.Asyour
helpfulguidethroughouteverystep
ofeveryrealestatetransaction,we
prideourselvesonourfocustoyour
personalattentionandcomplete
satisfaction.Ourexperiencedteam
workstogethertoensurethatyou
alwaysreceivetheexcellentservice
youexpectanddeserve.
providingthe
SignatureService!
2006
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Mutualcommunicationwillhelpustofullyunderstand
yourneeds,concernsandexpectations.
Byunderstandingyourneedswecanbetterprioritize
oureffortstoaccomplishyourrealestategoals.
Rateinscaleofimportance1beinglessimportantand
5beingveryimportanttoyou.
TIMING OF THE MOVE ....................................................................1 2 3 4 5
OUR PLAN TO SELL YOUR HOME ................................................. 1 2 3 4 5
YOUR ROLE TO HELP US MAXIMIZE THE PRICE ....................... 1 2 3 4
5
COMMUNICATION .........................................................................1 2 3 4 5
SETTING THE PRICE & DETERMINING THE PROCEEDS .......1 2 3 4 5
OUR EXPERIENCE .............................................................................1 2 3 4 5
THE TRANSITION TO YOUR NEW HOME .................................. 1 2 3 4 5
OTHER CONCERNS? .........................................................................1 2 3 4 5
What is Most Important To You?
achieving
YourGoals
LessImportant MoreImportant
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Ourtoppriorityisnotonlythesuccessful
saleofyourhome,butmoreimportantlyto
provideyouwitharealestateexperience
thatisstress-freeandsatisfying.Noone
knowsyourhomebetterthanyou.This
isyouropportunitytoboastaboutyour
home.Telluswhyabuyerwouldbe
fortunatetoliveinyourhome.
What will you miss most about your home?
________________________________________________________________________
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What will you miss about this location?
________________________________________________________________________
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What are some of your favorite features about your home?
________________________________________________________________________
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What makes this home unique to a buyer?
________________________________________________________________________
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Tell UsAbout Your
Home
achieving
YourGoals
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Thecompanythatsetthestandardsofrealestate
marketing,SignatureGroupRealEstatecreated
whatisnowconsideredthehighestqualityinreal
estatearchitecturalphotography.
Ifapictureisworthathousandwords,then
photographysaysMILLIONSaboutyourhome.
thesignature
MarketingPlan
Professional
PhotographyQuality
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webcomponent.Inadditiontobeinghighlighted
onthefrontpageofourhomepage,yourhome
personalwebsite.
thewebsiteslistedbelowthroughourmarketing
keytoatimelysaleandahigherprice.
thesignature
MarketingPlan
MaximumOn-Line
Exposure
WWW.SIGNATUREGROUPUTAH.COM
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The Value
Manyfactorsaffecttheoverallvalueofreal
estate.Understandingthesefactorsisthejob
ofyourSignatureagent.Signatureagentsare
highlytrainedindeterminingthevalueofyour
home.Weeklymeetingsandtrainingsessions
areheldtokeepallouragentscurrentonlocal
andnationalmarketconditions,mortgage
conditionsandotherin-stateeconomicindicators
thatwillhaveaneffectonthevalueandsale
processofyourhome.
maximizingthesale
Understanding
OfYourHome
Your Home
Factors that affect the overall value of your home
Factors that have minimal affects on value
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Overpricing
Homesthatarepricedwithinthemarketrange
oftenreceivemoreshowingsandinanacceptable
amountoftime.Homespricedtoohighoftensiton
themarketwithlittleornoactivities.Thelongera
housesitsonthemarketthelowertheeventualoffer
price.Thisisduetothestigmaordesperationfactor
perceivedbybuyers.Thenumberquestionabuyer
askswhenlookingtowriteanofferisoften...How
maximizingthesale
The Danger Of
OfYourHome
Your Home
Reasons to price your homeproperly from the start
most active time for showings occur in the
beginning weeks of the listing. Pricing your
home right is most critical in trying to capture
the most possible number of buyers in order
to obtain the highest possible sales price.
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Our Objectives
We want the highest possible sale price.
We want the maximum net proceeds to you.
Our Solution
Prepare a comparison analysis to determine
value.
to attract buyers yet not so high as to scare
them away.
willing to pay for the property.
for a common
goal...toobtainthehighestsellingpriceforyour
homewiththemostfavorableterms.Itisimportant
thatweworktogethertodeterminetheBestandmost
Realisticsellingpriceforyourhome.
maximizingthesale
Working
OfYourHome
Goal
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Active Listings
received an offer to purchase. Although they are a good indicator
the value of your home. An asking price is a price the seller
pay.
Under Contract Listings
Sold Listings
seller agree upon in the purchase or sale of the home without
are made for the differences in features and square footage.
Expired Listings
offered for sale and have gone through the duration of the listing
the Numbers
maximizingthesale
OfYourHome
Understanding
YourCompetitiveMarketAnalysishasbeencompiled
withdatafromtheMultipleListingService.
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Our Services
and reviewed before any decisions are made. As we begin to
your needs.
between multiple offers.
interests in mind.
and make any recommendations based on our
Closing
AsprofessionalRealtors,wearetrainedinthearea
ofmarketingandnegotiating.Ourjobistomakesure
importantwekeepthepeacebetweenthesellersand
buyersastoensureasmoothtransaction.
thehomesales
ProcessToClose
andNegotiating
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undercontract,westillhavemuchworktodotoensure
asuccessfulclosing.Manyofthesestepswillhavestrict
deadlinedatesapplied,andifnotcompletedproperly
andontime,couldcauseforfeitureofthecontractand
lossofthesale.
CONGRATULATIONS...What Next ?thehomesalesProcessToClose
Process
step of theManaging Every
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OurCommitmenttoyouistoprovideour
WorldClassService,rightuptheandeven
afterthesuccessfulclosingofyourhome.
tobesurethatyourhomesellingexperience
mannerbecauseyourcompletesatisfactionis
ourultimateconcern.
CONGRATULATIONS...What Next ?thehomesalesProcessToClose
Process
step of theManaging Every
Follow Up After the Close
providers.
Ensure a Successful Closing
might arise.
company.
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training support help us create the most professional
in the industry.
committed to your complete satisfaction and each will work
results you can count on.
in the use of technology in real estate.
PROFESSIONALISM
COMMITMENT
TECHNOLOGY
Quaityineverysignature
SignatureGroupRealEstate
TheRightChoice!