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Showcasing Great Content: Don’t Bury the Lede
Julie Vakoc @julparkProject Manager / Harvard Law School
#hewebNE #ne13
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Big Picture: HLS site
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Site doesn’t represent the brand
Can’t tag or share content
Navigation issues
Not responsive or accessible
Need better front end design
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Site doesn’t represent the brand
Can’t tag or share content
Navigation issues
Not responsive or accessible
Need better front end design
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If you build it, they will come.
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Pilot: News site
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Great news content
Hard to surface beyond homepage
Does anyone even use the homepage?
Difficult editorial workflow
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GINSBURG
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THOMAS
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HOLDER
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BALDWIN
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What is the problem...
really?
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Our News Reality
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And then there is this.
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Site doesn’t publish on demand
Lack of institutional knowledge
Legacy product
Java Issues
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Wait…there is more.
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Where do we go from here?
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Online Strategy
School Survey Results Discussion
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We think we know.
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But…how did they do it?
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Taxonomies
Editorial workflow
Initial content types
Wordpress test drive
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Let’s do this!
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Increase Engagement with news
Integrate Magazine with News
Categorize & Surface Content Easily
Responsive & Accessible
Reduce Content Entry Effort
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today.law.harvard.edu
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Now what?
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Content is living longer
Bulletin features - big bump
Easier integration with Gazette
Drag and drop interface
Faster and improved workflow