lede king

The Winner!!!!!

“The eight GOP candidates tackled a wide range of economic issues in the October 11 debate, but the focus repeatedly returned to Herman Cain’s 9-9-9 tax plan.”

‘Steve Jobs and the Future of Newspapers’ WSJ 10/10/11

Steve said:

As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad)

Steve said:

As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad)

In 2006, he predicted that in five years there would be no printed newspapers

Steve said:

As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad)

In 2006, he predicted that in five years there would be no printed newspapers

Challenged older media to adapt to how he thought people would consume their product

Steve said:

As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad)

In 2006, he predicted that in five years there would be no printed newspapers

Challenged older media to adapt to how he thought people would consume their product

Top use for iPad is news

Steve said:

As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad)

In 2006, he predicted that in five years there would be no printed newspapers

Challenged older media to adapt to how he thought people would consume their product

Top use for iPad is newsWhat was Steve’s fave bookmark?

After the lede...

Ledes are so important because they force you to organize and prioritize your material

Ledes are so important because they force you to organize and prioritize your material

But most of the time, the lede is just the beginning

Ledes are so important because they force you to organize and prioritize your material

But most of the time, the lede is just the beginning

Important to have some idea of how long your story will be: depends on your editor or teacher

Ledes are so important because they force you to organize and prioritize your material

But most of the time, the lede is just the beginning

Important to have some idea of how long your story will be: depends on your editor or teacher

Creation of universe covered in Genesis chapter 1... just seven graphs!

Ledes are so important because they force you to organize and prioritize your material

But most of the time, the lede is just the beginning

Important to have some idea of how long your story will be: depends on your editor or teacher

Creation of universe covered in Genesis chapter 1... just seven graphs!

Is Genesis 1:1 the best lede ever?

Ledes are so important because they force you to organize and prioritize your material

But most of the time, the lede is just the beginning

Important to have some idea of how long your story will be: depends on your editor or teacher

Creation of universe covered in Genesis chapter 1... just seven graphs!

Is Genesis 1:1 the best lede ever?“In the beginning God created the heavens and

the earth.”

Briefs

A short inverted pyramid news story

Briefs

A short inverted pyramid news storyFrom one to maybe five graphs

Briefs

A short inverted pyramid news storyFrom one to maybe five graphsStill immensely popular in all media: local,

state, national, international, print, broadcast and internet

Brites

Brites

A featurette: generally odd or amusing nuggets

Brites

A featurette: generally odd or amusing nuggets

Comic relief from the hard news of the day

Brites

A featurette: generally odd or amusing nuggets

Comic relief from the hard news of the dayLedes are fun, designed to draw you in... not

inverted pyramid

The nut graph (or graf)

The nut graph (or graf)

Keep in mind: basically two broad types of stories: hard news with inverted pyramid lede that gets right to the point... and stories that don’t get there until the second graph or even later

The nut graph (or graf)

Keep in mind: basically two broad types of stories: hard news with inverted pyramid lede that gets right to the point... and stories that don’t get there until the second graph or even later

So when you have a soft lede or an anecdote lede, you need a nut graph to explain what the story’s all about: the first sentence doesn’t do that

The nut graph (or graf)

Keep in mind: basically two broad types of stories: hard news with inverted pyramid lede that gets right to the point... and stories that don’t get there until the second graph or even later

So when you have a soft lede or an anecdote lede, you need a nut graph to explain what the story’s all about: the first sentence doesn’t do that

Called the nut graph because it condenses everything in a nutshell

Brite #1

A 21-year old man in Vallejo, California made a bet

He bet $100 with his friends that he could fit into a child’s swing in Blue Rock Springs Park

He used laundry detergent as a lubricant and wedged into the swing last Friday night

He got stuck. His friends left him.The park groundskeeper found him Saturday

morning, screaming for help. He’d been there nine hours.

Firefighters rescued him, using cast cutters

Brite #2

A Teamster was using a portable potty at a job site in Richland, Washington

The job site was a nuclear reactorWhile he was inside, a forklift operator picked up the

toilet. The driver did not know anyone was insideThe forklift moved the chemical toilet a foot off the

ground and across a gravel roadThe forklift blocked the door so the Teamster could

not get outWhen he put the toilet down, the operator heard the

Teamster and let him out

Brite #3

Joe Williams runs a shoeshine parlor in St. Louis

He’s been in business for 38 yearsWilliams has seven children, all of whom

attended college. Two are lawyers, two are doctors.

Ever since she was elected mayor in 2006, Melissa Brown has had her shoes shined at Williams’ parlor, located at 1st and Main street

Monday night, Mayor Brown declared that Wednesday, October 25 will be Joe Williams Day

All seven of Williams’ children surprised him by attending the City Commission meeting

Assignment November 1

Pages 133-152 in TTS

Assignment November 1

Pages 133-152 in TTSYou will have a test!. It will be 100% writing:

you will show your command of ledes, inverted pyramid story structure, news judgment, brites, briefs, features, all kinds of quotes and attribution, and service journalism