Download - Short Analysis of Wow & Hearthstone
Blizzard Entertainment
Short Age-Group Analysis & Strategic Recommendations
World of Warcraft & Hearthstone
David Ly, B.A. Economics 2015
Mission Statement & Values
“Dedicated to creating the most epic entertainment experiences… ever.” –Blizzard Entertainment
Core ValuesGameplay firstCommit to qualityPlay nice; be fairEmbrace your inner geekEvery voice mattersThink globallyLead responsiblyLearn & grow
FactsFree to play MMO gamers in the US alone
spent over $120 million in June 2013
Figure 1: MMO 2015.
Facts (cont.) Key reason why free to
play (F2P) is so popular is because of its ability to distribute and monetize new markets
Accessibility to players is easier and does not require certain systems
Figure 2. MMO 2015
What games are being played the most on Raptr?
• WoW is still the dominate game in the industry but Hearthstone is rising within a year’s worth
Figure 3: Most 2014.
GoalsIncrease amount of players in both games
Increase the popularity in all age groups
Target specific audiences that do not play the game
Create the most extraordinary gaming experience for people
DemographicsAccording to statistics on The Daily Dot, there
were 6.8 million players on WoW compared to the growing 20 million on Hearthstone
98% of players on Hearthstone have not climbed above the Rank 5 level
WoW subscribers peaked at 10 million in the fourth quarter of 2014
Age Distribution
Figure 4: Distribution 2013. Figure 5
Age Distribution (cont.)Majority of players are within the early 20s for
WoW players
Spread of age distribution for Hearthstone on self-survey have high amounts in early 20s and 30s
Strategy to Improve Player Numbers
Increase the amounts of promotional periods for both games
Decrease the level of difficulty of Hearthstone leveling
Decrease the level of difficulty of obtaining Hearthstone cards because of age demography is low
Amount of WoW players would desire the “event item” as well as some special cards for Hearthstone Increase budget on
short-promotional periods Ex: (New Years,
Summer, December)
Strategy to Improve Player Numbers (cont.)
Advertisements to target adult population for both games
Adults have the monetary wealth
Introduce a feedback system in the start of the game with a reward Used as an incentive for
players to provide feedback
Future of WoW Without New Implements
Figure 6: World 2015.
Future of Hearthstone with Implements
Figure 7: Number 2015
Works Cited "Distribution of World of Warcraft Players by Age 2013 | Statistic."
Statista. N.p., n.d. Web. 01 June 2015.
"Hearthstone Is Now Blizzard's Biggest Game." The Daily Dot. N.p., n.d. Web. 01 June 2015.
"Mission Statement." Blizzard Entertainment:. N.p., n.d. Web. 01 June 2015.
"MMO Market Report 2015." SuperData Research. N.p., n.d. Web. 01 June 2015.
"Most Played PC Games 2015 | Statistic." Statista. N.p., n.d. Web. 01 June 2015.
"Number of Hearthstone: Heroes of Warcraft Players Worldwide 2015 | Statistic." Statista. N.p., n.d. Web. 01 June 2015.
"World of Warcraft Subscriber Number 2015 | Statistic." Statista. N.p., n.d. Web. 01 June 2015.