Download - Shiny Hammers — utility + usability + beauty
![Page 1: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/1.jpg)
Shiny Hammers
![Page 2: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/2.jpg)
This is a talk about altruism.
![Page 3: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/3.jpg)
Also, vanity and laziness.
![Page 4: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/4.jpg)
About alignment of interests.
![Page 5: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/5.jpg)
About earning happy customers.
![Page 6: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/6.jpg)
And keeping them.
![Page 7: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/7.jpg)
By investing in design.
![Page 8: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/8.jpg)
Design?
![Page 9: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/9.jpg)
Design = creation of something that does work
![Page 10: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/10.jpg)
…so people don’t have to.
![Page 11: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/11.jpg)
Design = innovation
![Page 12: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/12.jpg)
Design = leverage
![Page 13: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/13.jpg)
name, logo, meme
hardware, software, service
recipe, guide, mantra
![Page 14: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/14.jpg)
Design is a fundamental
human pursuit.
![Page 15: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/15.jpg)
firethe wheelagriculturearchitecturerule of lawmedicine
society
![Page 16: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/16.jpg)
Design is aboutscaling people.
![Page 17: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/17.jpg)
Product Design
![Page 18: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/18.jpg)
Product design =investment in customer
acquisition and retention
![Page 19: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/19.jpg)
Retention = happiness
![Page 20: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/20.jpg)
Happiness?
![Page 21: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/21.jpg)
Back to hammers…
![Page 22: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/22.jpg)
Everyone has a shiny hammer.
![Page 23: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/23.jpg)
The tool you reach for first,the tool you feel great using.
![Page 24: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/24.jpg)
The tool that helps you scale.
![Page 25: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/25.jpg)
Three Things to Consider
![Page 26: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/26.jpg)
Good
Cheap Fast
![Page 27: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/27.jpg)
Utility
Beauty Usability
![Page 28: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/28.jpg)
Utility
Beauty Usability
![Page 29: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/29.jpg)
Utility = work
![Page 30: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/30.jpg)
Utility = capability to do work(for a customer)
![Page 31: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/31.jpg)
Utility
Beauty Usability
![Page 32: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/32.jpg)
Usability = cost
![Page 33: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/33.jpg)
Usability = cost to access utility
![Page 34: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/34.jpg)
Cost = time + $,fixed and variable
![Page 35: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/35.jpg)
Fixed usability cost =evaluation, implementation,
switching cost, learning curve
![Page 36: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/36.jpg)
Variable usability cost =maintenance, usage,
exception cost
![Page 37: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/37.jpg)
Utility
Beauty Usability
![Page 38: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/38.jpg)
Beauty = concisedescription of value
![Page 39: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/39.jpg)
Value = utility × usability
![Page 40: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/40.jpg)
Beauty works toevoke positive emotion,
e.g. confidence, trust.
![Page 41: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/41.jpg)
Beauty maximizes the oddsa potential customer will
consider your product
![Page 42: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/42.jpg)
…or an existing customer will evangelize it.
![Page 43: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/43.jpg)
Accessible Utility
![Page 44: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/44.jpg)
Everything designed hasmaximum theoretical utility.
![Page 45: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/45.jpg)
Accessible utility = theoretical utility × usability
= efficiency = value
![Page 46: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/46.jpg)
Greater usability = lower cost
![Page 47: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/47.jpg)
For equivalent utility, increased usability =
greater value
![Page 48: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/48.jpg)
For each customer, every product has maximum
utilizable value.
![Page 49: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/49.jpg)
(More sophisticated customers can access greater utility.)
![Page 50: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/50.jpg)
Each potential customer has a budget (time + $)
to invest in your product.
![Page 51: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/51.jpg)
To acquire a customer, you must meet their
accessibility threshold—their budget.
![Page 52: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/52.jpg)
Obviously this is perceptual—witness success of certain
products, e.g. vices.
![Page 53: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/53.jpg)
Surplus Time
![Page 54: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/54.jpg)
Great products give time back.
![Page 55: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/55.jpg)
Time back = happier customers
![Page 56: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/56.jpg)
Customers will invest surplus time
back into your product.
![Page 57: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/57.jpg)
A product that helps your customers scale,
helps you scale.
![Page 58: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/58.jpg)
Organic growth,user communities,
evangelists.
![Page 59: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/59.jpg)
Constraints
![Page 60: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/60.jpg)
Why invest in design?
![Page 61: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/61.jpg)
Investment in designinvests in your customers
and invests in growth.
![Page 62: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/62.jpg)
Investing in design says“I like my customers” and
“I want more.”
![Page 63: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/63.jpg)
Altruism =“I can help you”
![Page 64: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/64.jpg)
Vanity =“I can help you”
![Page 65: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/65.jpg)
Laziness =“I have limited resources”
![Page 66: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/66.jpg)
Designing a product to scale?
![Page 67: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/67.jpg)
Where are you constrained?
![Page 68: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/68.jpg)
salessupport
developmentoperationscustomers
![Page 69: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/69.jpg)
If you have zero customers,there is only one right answer.
![Page 70: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/70.jpg)
Design investment changesas you build relationships
with customers.
![Page 71: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/71.jpg)
Design investment is a deliberateallocation of resources between
utility, usability, and beauty.
![Page 72: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/72.jpg)
Focus shifts as yourtarget customers change.
![Page 73: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/73.jpg)
New needs require new investment in utility.
![Page 74: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/74.jpg)
Growing businesses
![Page 75: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/75.jpg)
Enterprise
![Page 76: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/76.jpg)
China
![Page 77: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/77.jpg)
Invest in usabilityto reach customers
with fewer resourcesor simpler needs.
![Page 78: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/78.jpg)
![Page 79: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/79.jpg)
Maximize shareof existing markets.
![Page 80: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/80.jpg)
Empower the layman.
![Page 81: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/81.jpg)
Invest in beauty to address changing tastes
or new customers withdifferent tastes.
![Page 82: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/82.jpg)
![Page 83: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/83.jpg)
![Page 84: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/84.jpg)
![Page 85: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/85.jpg)
In a competitive environment,there is no normal.
![Page 86: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/86.jpg)
Usability in Practice
![Page 87: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/87.jpg)
Avoid falling into the product trap.
![Page 88: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/88.jpg)
Not every usability problemshould be solved with UX.
![Page 89: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/89.jpg)
Sometimes it’s cheaper tothrow people at the problem.
![Page 90: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/90.jpg)
(Or cheaper people. It depends where
you’re constrained.)
![Page 91: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/91.jpg)
Customer Support
![Page 92: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/92.jpg)
Customer support is a greatway to increase usability atlow cost to your customers.
![Page 93: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/93.jpg)
It’s also a great feedback mechanism.
![Page 94: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/94.jpg)
Obviously, this isn’t scalable—“web-scale,” anyway.
![Page 95: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/95.jpg)
If you only have 10 customers,you don’t have a scaling problem.
![Page 96: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/96.jpg)
You have a “I only have 10 customers”
problem.
![Page 97: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/97.jpg)
Documentation
![Page 98: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/98.jpg)
How fast is yourproduct evolving?
![Page 99: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/99.jpg)
A high rate of change makesdocumentation obsolete quickly.
![Page 100: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/100.jpg)
Document stable or matureparts of your product.
Leave the rest to support.
![Page 101: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/101.jpg)
Community
![Page 102: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/102.jpg)
Do your customers talk to each other?
![Page 103: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/103.jpg)
Do they have surplus time to spend on your product?
![Page 104: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/104.jpg)
Seed a community—Twitter, Facebook,
forums, mailing lists.
![Page 105: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/105.jpg)
Reward altruisticcustomer behavior.
![Page 106: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/106.jpg)
Interface Design
![Page 107: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/107.jpg)
Does your product dosomething new,
or something better?
![Page 108: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/108.jpg)
M-PESA unlocked bankingfor millions in Kenyavia mobile phones.
![Page 109: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/109.jpg)
M-PESA delivered demonstrablyless utility than a bank.
![Page 110: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/110.jpg)
But with infinitelygreater usability.
![Page 111: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/111.jpg)
Minimum Viable *
![Page 112: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/112.jpg)
Start here.
Utility
![Page 113: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/113.jpg)
Invest a little here.
Beauty Usability
![Page 114: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/114.jpg)
And here.
Beauty Usability
![Page 115: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/115.jpg)
Start with just enough utilityto get your first customer.
![Page 116: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/116.jpg)
Until you know whoyour customer really is or
what your product really does,invest judiciously in
usability and beauty.
![Page 117: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/117.jpg)
Usually, that meansfor patient customer zero,
usability = you
![Page 118: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/118.jpg)
You probably know yourfirst customer. Spend timewith them. Teach. Listen.
![Page 119: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/119.jpg)
At this point,beauty = also you
![Page 120: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/120.jpg)
Since you know your customer,and presumably they trust you,
they’ll try your product.
![Page 121: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/121.jpg)
Try = minimal investment(time + $)
![Page 122: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/122.jpg)
The burden is on you to prove why your customershould continue to invest
in your product.
![Page 123: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/123.jpg)
Your customer puts in time + $,and—hopefully—gets utility out.
![Page 124: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/124.jpg)
And time back.
![Page 125: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/125.jpg)
And greater happiness.
![Page 126: Shiny Hammers — utility + usability + beauty](https://reader033.vdocuments.mx/reader033/viewer/2022051513/54597f8caf79594f558b567a/html5/thumbnails/126.jpg)
Randy Reddig@rr