![Page 1: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/1.jpg)
The Science of Local Search Made Simple
![Page 2: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/2.jpg)
Comments & Questions During Webinar
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• We are recording today’s webinar• Slides will be online tomorrow• Recording early next week
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About SEO.com
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Bryan Phelps
Twitter.com/bryanphelps
Director of Local Search
Linkedin.com/company/seo.com
![Page 5: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/5.jpg)
Step 1
Tweet @SEOcom questions – Hashtag #SEOwebinar
Getting Set Up
![Page 6: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/6.jpg)
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Step 1: Getting Set UpTrack Everything!
![Page 7: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/7.jpg)
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Step 1: Getting Set Up
Track Everything!Google Analytics Goals
![Page 8: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/8.jpg)
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Step 1: Getting Set Up
Track Everything!Google Places Dashboard
![Page 9: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/9.jpg)
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Step 1: Getting Set Up
Track Everything!Offline / Manual Tracking
![Page 10: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/10.jpg)
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Step 1: Getting Set Up
Call Tracking?
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Step 1: Getting Set Up
Know Your Keywords
![Page 12: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/12.jpg)
Tweet @SEOcom question – Hashtag #SEOwebinar
Step 1: Getting Set Up
Know Your Keywords
54.5% of queries are greater than 3 words.
25% of queries have never been seen before.
![Page 13: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/13.jpg)
Step 2
Tweet @SEOcom questions – Hashtag #SEOwebinar
Local Search Essentials
![Page 14: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/14.jpg)
Tweet @SEOcom question – Hashtag #SEOwebinar
Step 2: Local Search Essentials
Before we go there…
NAP
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Step 2: Local Search Essentials
Name, Address, Phone Number
Joe’s PlumbingJoes PlumbingJoe’s Plumbing LLCJoe’s Plumbing, LLCJoe’s Plumbing & AirJoe’s Plumbing & HeatingJoes Plumbing & HeatingJoes HeatingJoe’s HeatingJoes Plumbing and AirJoes Plumbing and HeatingJoe’s Plumbing and Heating
123 Main St.123 Main Street123 Main St. #101123 Main Street #101123 Main St. Suite 101123 Main Street Suite 101123 Main St. Ste 101123 Main Street Ste 101UtahUTUt
![Page 16: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/16.jpg)
Tweet @SEOcom question – Hashtag #SEOwebinar
Step 2: Local Search Essentials
![Page 17: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/17.jpg)
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Step 2: Local Search Essentials
The Essentials
Local Search DestinationsGoogle PlacesGoogle MapMakerBingYahooBest of the WebYelpYellowPagesCitysearchSuperpagesFoursquare
Data AggregatorsLocalezeD&BAcxiomInfogroup
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Step 3
Tweet @SEOcom questions – Hashtag #SEOwebinar
Get Your Site Right
![Page 19: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/19.jpg)
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Step 3: Get Your Site Right
Part 1: Local Search Website OptimizationVenice: Local search results for broad search queries
![Page 20: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/20.jpg)
Tweet @SEOcom question – Hashtag #SEOwebinar
Step 3: Get Your Site Right
Part 1: Local Search Website OptimizationVenice: Local search results for broad search queries
![Page 21: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/21.jpg)
Tweet @SEOcom question – Hashtag #SEOwebinar
Step 3: Get Your Site Right
Part 1: Local Search Website OptimizationLocal Schema, Crawlable NAP
![Page 22: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/22.jpg)
Tweet @SEOcom question – Hashtag #SEOwebinar
Step 3: Get Your Site Right
Part 1: Local Search Website OptimizationBlended Results, Traditional SEO factors
![Page 23: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/23.jpg)
Tweet @SEOcom question – Hashtag #SEOwebinar
Step 3: Get Your Site Right
Part 2: Conversion OptimizationGet more calls, emails, appointments from your traffic.
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Step 3: Get Your Site Right
Part 2: Conversion OptimizationGet more calls, emails, appointments from your traffic.
60% don’t have a phone number on their homepage.
75% don’t have an email address on their website.
66% don’t have a contact form on their website.
![Page 25: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/25.jpg)
Tweet @SEOcom question – Hashtag #SEOwebinar
Step 3: Get Your Site Right
Part 2: Conversion OptimizationP.S. Respond Quickly!
100x more likely to speak with a lead if called within 5 minutes vs. 30 minutes
43% never responded
78% of sales went to 1st company to respond.
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Step 4
Tweet @SEOcom questions – Hashtag #SEOwebinar
Get Citations
![Page 27: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/27.jpg)
Tweet @SEOcom question – Hashtag #SEOwebinar
Step 4: Get Citations
What is a citation?Name, Address, Phone Number on a website
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Tweet @SEOcom question – Hashtag #SEOwebinar
Step 4: Get Citations
Where do I get citations?
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Tweet @SEOcom question – Hashtag #SEOwebinar
Step 4: Get Citations
Where do I get citations?
![Page 30: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/30.jpg)
Tweet @SEOcom question – Hashtag #SEOwebinar
Step 4: Get Citations
Where do I get citations?Unstructured Citations
![Page 31: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/31.jpg)
Tweet @SEOcom question – Hashtag #SEOwebinar
Step 4: Get Citations
Where do I get citations?Whitespark Local Citation Finder
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Step 5
Tweet @SEOcom questions – Hashtag #SEOwebinar
Reviews
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Step 5: Reviews
Benefits of Reviews
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Tweet @SEOcom question – Hashtag #SEOwebinar
Step 5: Reviews
Start a Review Campaign
![Page 35: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/35.jpg)
Tweet @SEOcom question – Hashtag #SEOwebinar
Step 5: Reviews
Start a Review Campaign
![Page 36: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/36.jpg)
Tweet @SEOcom question – Hashtag #SEOwebinar
Step 5: Reviews
Start a Review Campaign
![Page 37: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/37.jpg)
Step 6
Tweet @SEOcom questions – Hashtag #SEOwebinar
Local Meets Social
![Page 38: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/38.jpg)
Tweet @SEOcom question – Hashtag #SEOwebinar
Step 6: Local Meets Social
Google+ LocalSocial Network + Online Identity + Forced Sharing
![Page 39: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/39.jpg)
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Summary
1. Research & SetupOnline Tracking, Offline Tracking & Keyword Research
2. Local Search EssentialsOwn Your Data
3. Get Your Site RightWebsite Optimization & Conversion Optimization
4. More CitationsNAP in structured & unstructured sources
5. Get ReviewsStart an ongoing review strategy
6. Social Meets LocalStay ahead of the curve, get active on social
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Questions?
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Bryan Phelps
Twitter.com/bryanphelps
Director of Local Search
Linkedin.com/company/seo.com
Connect with SEO.comhttp://twitter.com/seocomhttp://www.facebook.com/seocomhttp://www.linkedin.com/company/seo.com
![Page 42: SEO.com Webinar: The Science Of Local Search Made Simple](https://reader034.vdocuments.mx/reader034/viewer/2022051613/54c73c824a795937458b4603/html5/thumbnails/42.jpg)
Visit SEO.com
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