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Page 1: Selling the Triple Bottom Line Through Social Media

Selling the Triple Bottom Line with Social Media

Daniel Schutzmith

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We are built on the triple bottom line

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People Planet

Profit

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What is Social Media?

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a way of using the Internet to instantly collaborate, share information, or have a conversation ideas or causes we care

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Who UsesSocial Media?

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Brand managers can now use social media as an integral part of marketing campaigns.

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Product developers use social media for consumer intelligence.

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Customer service uses social media to decrease call volume and increase customer satisfaction.

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Human resources uses social media to convey what working at the company is all about.

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R & D use social media to gather customer opinions, trends, and watch how competitors are perceived.

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And.....

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You!You!

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Worksheet:Building an

Online Persona

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Use a Hub & Spoke Model

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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Be Bold

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http://www.flickr.com/photos/chumpboy/

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Be Serious About Not Being Too

Serious

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http://www.flickr.com/photos/chumpboy/

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Support Other Initiatives

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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Get on Facebook

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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Get on Green Networks

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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Leverage Biz Contacts

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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Pictures Mean More

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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Make it Fun!

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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Have a Conversation

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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http://www.flickr.com/photos/chumpboy/

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Most Importantly...

HAVE FUN!

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Questions, Comments, Love?

[email protected]

mailto:[email protected]
mailto:[email protected]

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