Download - SaaS-Based Collaboration Applications
SaaS-Based Collaboration Applications Proposition to Enterprises, Vendors and Service Providers in ASEAN
Ng Jun Wen, Research AnalystICTJune 15th 2011
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Market Definition
Software as a Service
Software as a Service is defined as multi-tenant, hosted applications that are accessed by users via their Internet browsers.
The provider manages the underlying cloud infrastructure including network, servers, operating systems, storage, as well asindividual application capabilities.
Access and use of the softwareapplication is available on demand via subscription or pay-per-use.
Collaboration
• Collaboration, in context of Unified Communications are the
applications which allows workers in an Enterprise to communicate and share
information with each other or in groups via email, audio, video,
and documents.
These collaborative applications in Unified
Communications are the Personal and Productivity Systems, which is the first layer of information systems.
Source: Frost & Sullivan
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Tacit Knowledge
High complexity, risk & costsLow complexity, risk & costs
Why SaaS-Based Collaboration?
Executive Information Systems
Decision Support Systems
Management Information Systems
ExplicitKnowledge
Information
BasicData Personal & Productivity
Systems
Ease of implementation & integration
Source: Frost & Sullivan
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Why SaaS-Based Collaboration?
Source: Frost & Sullivan
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Why SaaS-Based Collaboration?
Source: Frost & Sullivan
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20092012
2014
$29.5
$70.1
$139.2
CAGR = 36.3%
Market Adoption
Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan
Key Highlights of SaaS Collaboration Market
• Double digit growth with a 36.3% CAGR.
• Market revenue is expected to double its revenue by at least 50%.
• In 2014, the ASEAN market would have grown by 72%.
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Case Study: Takaful Malaysia implements Microsoft BPOS
• 300 Microsoft BPOS accounts• Mainly for mobile workforce and remote sales agents.
• Microsoft BPOS’s simplified account management system has also given Takaful Malaysia more control over its email accounts.
• Takaful also managed to reduce their need for IT technical staff and at the same time eliminated the need to deploy new servers.
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For End Users
Conclusion/Key Take-Aways
For Vendors
Higher user revenues,Increased margins
Right time, Right place
Value Chain
Capex reduced
Uncertainty reduced
Reduces IT management issues Nascent market, Huge opportunity
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Ng Jun Wen has 2 years of consulting and research experience, which includes particular expertise in depth analysis of the Unified Collaborations in the ASEAN market. His experience base covering broad range of sectors; leveraging long-standing working relationships with leading industry participants’
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