Download - S9 (pr)
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Stephane GauvinuLaval - 2012
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Stephane GauvinuLaval - 2012
Mots-clés
Backlink Boilerplate CGM (consumer generated media) UGC (user generated content) ORM (online reputation
management) RSS (real simple syndication) Social media Syndication Traditional media
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Stephane GauvinuLaval - 2012
Trois composantes
Écouter Veille Analyse de sentiment
Répondre Transparence Rapidité
Développer une présence
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Stephane GauvinuLaval - 2012
Internet - > traditionnel
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Stephane GauvinuLaval - 2012
Traditionnel -> Internet
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Stephane GauvinuLaval - 2012
Traditionnel -> Internet
1
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Stephane GauvinuLaval - 2012
Traditionnel -> Internet
1
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Stephane GauvinuLaval - 2012
Traditionnel -> Internet
1
2 3
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Stephane GauvinuLaval - 2012
Traditionnel -> Internet
1
2 3
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Stephane GauvinuLaval - 2012
Traditionnel -> Internet
1
2 3
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Stephane GauvinuLaval - 2012
Traditionnel -> Internet
1
2 3
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Stephane GauvinuLaval - 2012
Traditionnel -> Internet
1
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Stephane GauvinuLaval - 2012
Web 1.5
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Stephane GauvinuLaval - 2012
Web 1.5
1
2
3
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Stephane GauvinuLaval - 2012
Web 2.0
1 2
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Stephane GauvinuLaval - 2012
Web 2.0
1
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Stephane GauvinuLaval - 2012
Online Reputation Management
Brand promise CGM/UGC Feed reader / RSS Mentions Online reputation Stakeholder
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Stephane GauvinuLaval - 2012
Suivi des mentions
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Stephane GauvinuLaval - 2012
Corpus
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Stephane GauvinuLaval - 2012
10 règles d’engagement
Humilité Écoute Rapidité Correction des erreurs factuelles Contextualisation des vérités difficiles Enterrer les contenus négatifs Participer activement à la communauté Être vraiment préoccupé Être préparé