Download - Ricky Wong - Mobnotate
MobnotateStop Leaving Money on the Table
An eBook Linking Company
Ricky [email protected]
IfBookThen 2013
Agenda
• Linking is an old idea (in digital)• 2 Ways to Link– Web -> Books– Books <-> Books
• Business Model• Why Mobnotate?
Everyone (digital) is doing it
Islamist Movements: The Arab Intifada in Perspective,FairObserver.com 03/03/2013
Before Mobnotate: Linking to Books
Contextual Linking with Mobnotate
Islamist Movements: The Arab Intifada in Perspective,FairObserver.com 03/03/2013
Contextual Linking with Mobnotate
Islamist Movements: The Arab Intifada in Perspective,FairObserver.com 03/03/2013
Many Entry Points to Sale• Mobnotate algorithm analyzes a 80+ page book.• Book excerpts are chosen based on each webpage’s content.
eBook on Middle-EastUS Policy in UAE
Press Freedom in Iraq
Election in ME
Terrorism
Many Entry Points to Sale• Mobnotate algorithm analyzes a 80+ page book.• Book excerpts are chosen based on each webpage’s content.
• High reader engagement: CTR 3-4%
eBook on Middle-EastUS Policy in UAE
Press Freedom in Iraq
Election in ME
Terrorism
Case Study #2: Book <-> Book
• Cross-Promote within your catalog.
Case Study #2: Book <-> Book
• Cross-Promote within your catalog.• Contextual Linking (again)
Case Study #2: Book <-> Book
• Cross-Promote within your catalog.• Contextual Linking (again)• Works with iPad, e-ink Kindle, Nook, Android,
etc..
Business Model
• We don’t get paid unless YOU get paid
Business Model
• We don’t get paid unless YOU get paid• Remove Risks– Operational: Easy to Remove– Financial: Affiliate and Revenue Share
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
Business Model (Web -> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores) Royalties New Profit
Mobnotate’s share: eStore kickback of 8%
Why Mobnotate?
• Technology designed for long-form content– e.g. Books, journals, reports, case studies, etc..
• Ex-Google Online Ad experience– Relevancy and data-driven
Why Mobnotate?
• Technology designed for long-form content– e.g. Books, journals, reports, case studies, etc..
• Ex-Google Online Ad experience– Relevancy and data-driven
• 2 Ways to Link:– Web -> Book– Book <-> Book
Why Mobnotate?
• Technology designed for long-form content– e.g. Books, journals, reports, case studies, etc..
• Ex-Google Online Ad experience– Relevancy and data-driven
• 2 Ways to Link:– Web -> Book– Book <-> Book
• Business Model:– Positive ROI– Low risk for publishers
Backup Slides• Limitations• Supported Languages
• Special IfBookThen Offer• You keep 100% Proceeds for first 3 months• http://bit.ly/ifbookthen_mobnotate
• Let’s Chat: [email protected]
Limitations
• Non-Fiction• “Some” Existing e-Distribution– Web (e.g. author blog, publisher’s site)– Catalog of eBooks
• Sales Multiplier– Cannot turn any book into a NYTimes Bestseller– Economic Efficiency Gain
Supported Languages
• Currently used:– English, German, Spanish, Japanese, Swedish
• Also designed for:– Italian, French, Danish, Dutch, Finnish, Hungarian,
Norwegian, Portuguese, Russian, Turkish
