Download - Redefining the Complete Content Production and Management Model By Alex Grossman of Quantum
EXTENDED ONLINE – REDEFINING THE
COMPLETE CONTENT PRODUCTION AND
MANAGEMENT MODEL
Alex Grossman
VP Media and Entertainment
Workflows Are Changing
Deliver
Video Content is 100% digital
Globally distributed teams require shared access
Files sizes and resolutions are increasing
Many more ingest formats
More transcode and render steps
A greater number of delivery formats
Topologies and interconnects have evolved
Increased complexity throughout
Market Trends
Shift in Business Model By Mid-Sized Companies – Pure post facilities are going away or consolidating
– New breed are content producers and owners
– Changes provides opportunity for updates
Greater Content Value Over Time – Re-monetization of content is driving sales across the industry
– New spend is based on future content Value
High Resolution Requires A Different Workflow Model – Investment in High Resolution is happening, older workflow models are highly
inefficient with multi-stream, multi in-out workflows
Workflow is More Than Just Moving Content Content and Asset Availability and Protection Are Key
ARCHIVE LONG TERM
OFF-SITE DELIVERY WIP INGEST
MODERN ROUND TRIP WORKFLOW
Workflow is More Than Just Moving Content Typical Storage Model
ARCHIVE DELIVERY WIP INGEST LONG TERM
OFF-SITE
Workflow is More Than Just Moving Content Typical Storage Model with Archive on Ingest
ARCHIVE DELIVERY WIP INGEST LONG TERM
OFF-SITE
Workflow is More Than Just Moving Content Typical Storage Model Adding Nearline
ARCHIVE DELIVERY WIP INGEST LONG TERM
OFF-SITE
NearLine
Modern Workflow Involves Greater Complexity
Transcode
REST
Many ins, many outs, many transcode and render stages throughout the workflow
Modern Workflow Involves Greater Complexity
Transcode
REST
Hurting efficiency when combining real-time and non real-time operations
Real-time operations
Non real-time operations
Extended Online Separates Operations For Efficiency Customer Realize Value Quickly
Real-time Operations: Edit
Color Correction
EFX
Audio Sweeting
Ingest
Finishing
Non Real-time Operations: Transcode
Render
Delivery
Archive
Archive on Ingest
Remote Operations
QA Operations
Transcode
REST
Extended Online Streamlined Workflow Less Complexity, Greater Efficiency, Best for High Resolution Content Creation and Management
ARCHIVE LONG TERM
OFF-SITE DELIVERY WIP INGEST
EXTENDED ONLINE ENABLED WORKFLOW
Two Major Drivers For Extended Online
Replacing Existing NearLine – NearLine storage is just a big additional Pool of storage
– Although less expensive per TB it offers little value
– Can actually hurt performance in HR workflows
Preparing for High Resolution Creation and Delivery – HR workflow is different, many additional steps, more transcode, more
QA, greater number of ins and outs
– Capacity of online storage needs to grow with HR content
– Only Extended online offers greater performance, more efficiency, and
higher levels of asset protection in HR workflows
Extended Online Lattus Object Storage Private Cloud
Seamlessly extend storage and workflow operations – Extends online storage to non real-time workflow operations
– Eliminates performance impact on real-time operations – edit, etc.
– Provides access to transcode, delivery, archive, ingest
– Allows content and assets to be seamlessly and quickly assessed
– Provides higher resiliency than RAID with lower latency than tape
– Extends online for global access and geo-spread (replication)
– Nearly unlimited scalability self-healing and self-protecting capabilities
– No migration required – maintains content for long term access
– Can be used in combination with on–premise and cloud based workflows