EXTENDED ONLINE – REDEFINING THE

COMPLETE CONTENT PRODUCTION AND

MANAGEMENT MODEL

Alex Grossman

VP Media and Entertainment

Workflows Are Changing

Deliver

Video Content is 100% digital

Globally distributed teams require shared access

Files sizes and resolutions are increasing

Many more ingest formats

More transcode and render steps

A greater number of delivery formats

Topologies and interconnects have evolved

Increased complexity throughout

Market Trends

Shift in Business Model By Mid-Sized Companies – Pure post facilities are going away or consolidating

– New breed are content producers and owners

– Changes provides opportunity for updates

Greater Content Value Over Time – Re-monetization of content is driving sales across the industry

– New spend is based on future content Value

High Resolution Requires A Different Workflow Model – Investment in High Resolution is happening, older workflow models are highly

inefficient with multi-stream, multi in-out workflows

Workflow is More Than Just Moving Content Content and Asset Availability and Protection Are Key

ARCHIVE LONG TERM

OFF-SITE DELIVERY WIP INGEST

MODERN ROUND TRIP WORKFLOW

Workflow is More Than Just Moving Content Typical Storage Model

ARCHIVE DELIVERY WIP INGEST LONG TERM

OFF-SITE

Workflow is More Than Just Moving Content Typical Storage Model with Archive on Ingest

ARCHIVE DELIVERY WIP INGEST LONG TERM

OFF-SITE

Workflow is More Than Just Moving Content Typical Storage Model Adding Nearline

ARCHIVE DELIVERY WIP INGEST LONG TERM

OFF-SITE

NearLine

Modern Workflow Involves Greater Complexity

Transcode

REST

Many ins, many outs, many transcode and render stages throughout the workflow

Modern Workflow Involves Greater Complexity

Transcode

REST

Hurting efficiency when combining real-time and non real-time operations

Real-time operations

Non real-time operations

Extended Online Separates Operations For Efficiency Customer Realize Value Quickly

Real-time Operations: Edit

Color Correction

EFX

Audio Sweeting

Ingest

Finishing

Non Real-time Operations: Transcode

Render

Delivery

Archive

Archive on Ingest

Remote Operations

QA Operations

Transcode

REST

Extended Online Streamlined Workflow Less Complexity, Greater Efficiency, Best for High Resolution Content Creation and Management

ARCHIVE LONG TERM

OFF-SITE DELIVERY WIP INGEST

EXTENDED ONLINE ENABLED WORKFLOW

Two Major Drivers For Extended Online

Replacing Existing NearLine – NearLine storage is just a big additional Pool of storage

– Although less expensive per TB it offers little value

– Can actually hurt performance in HR workflows

Preparing for High Resolution Creation and Delivery – HR workflow is different, many additional steps, more transcode, more

QA, greater number of ins and outs

– Capacity of online storage needs to grow with HR content

– Only Extended online offers greater performance, more efficiency, and

higher levels of asset protection in HR workflows

Extended Online Lattus Object Storage Private Cloud

Seamlessly extend storage and workflow operations – Extends online storage to non real-time workflow operations

– Eliminates performance impact on real-time operations – edit, etc.

– Provides access to transcode, delivery, archive, ingest

– Allows content and assets to be seamlessly and quickly assessed

– Provides higher resiliency than RAID with lower latency than tape

– Extends online for global access and geo-spread (replication)

– Nearly unlimited scalability self-healing and self-protecting capabilities

– No migration required – maintains content for long term access

– Can be used in combination with on–premise and cloud based workflows

THANK YOU

Alex Grossman

VP Media and Entertainment