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The sport ethic & the mainstream sports media
BRIAN MORITZ Ph.D. STUDENT • S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS • SYRACUSE UNIVERSITY
SPORTSMANSHIP DAY SYMPOSIUM • SUNY OSWEGO • MARCH 7, 2013
BRIAN MORITZ • The sport ethic & the mainstream sports media • SYRACUSE UNIVERSITY
Introduction
1991 – Hughes and Coakley develop The Sport Ethic.
How is this perpetuated by mainstream sports media, if at all?
Why we’re here Purpose statement
BRIAN MORITZ • The sport ethic & the mainstream sports media • SYRACUSE UNIVERSITY
Examine how the mainstream sports media helps promote and perpetuate The Sport Ethic.
The Sport Ethic Definition
“Being an athlete involves making sacrifices for The Game”
“Being an athlete involves striving for distinction”
“Being an athlete involves accepting risks and playing through pain”
BRIAN MORITZ • The sport ethic & the mainstream sports media • SYRACUSE UNIVERSITY
“Being an athlete involves refusing to accept limits in the pursuit of possibilities”
- Hughes and Coakley, 1991
The Sport Ethic Why it matters
BRIAN MORITZ • The sport ethic & the mainstream sports media • SYRACUSE UNIVERSITY
SO WHAT?
The Sport Ethic Why it matters
Deviant overconformity
BRIAN MORITZ • The sport ethic & the mainstream sports media • SYRACUSE UNIVERSITY
PTI About the show
BRIAN MORITZ • The sport ethic & the mainstream sports media • SYRACUSE UNIVERSITY
“When PTI went on the air, and it was on the TV sets in the sports department at the Washington Post, people didn’t even look up. They’d heard us argue so many times, they simply assumed we were in the building.”
- Tony Kornheiser
BRIAN MORITZ • The sport ethic & the mainstream sports media • SYRACUSE UNIVERSITY
PTI About the show
BRIAN MORITZ • The sport ethic & the mainstream sports media • SYRACUSE UNIVERSITY
Theory
Gatekeeping
Theory
BRIAN MORITZ • The sport ethic & the mainstream sports media • SYRACUSE UNIVERSITY
Framing
Research questions
RQ1: How do the topics selected for inclusion in a PTI broadcast reflect The Sport Ethic? RQ2: How do the way in which the hosts discuss the topics in a PTI broadcast reflect and perpetuate The Sport Ethic.
BRIAN MORITZ • The sport ethic & the mainstream sports media • SYRACUSE UNIVERSITY
How I did it Method
Qualitative textual analysis of PTI podcasts. Constructed week sample (Riffe, Aust & Lacy, 1993). Five weeks, starting Monday March 26, 2012. 91 total stories coded (One interview).
BRIAN MORITZ • The sport ethic & the mainstream sports media • SYRACUSE UNIVERSITY
• The sport ethic & the mainstream sports media •
What I found Results
“Dedication to The Game.”
• Mariano Rivera’s injury – “He’s not going to have it aborted like this.”
• Lamar Odom’s reality show – distracted from “the game.”
• Proper attitude – the right way to play the game.
BRIAN MORITZ SYRACUSE UNIVERSITY
• The sport ethic & the mainstream sports media •
What I found Results
“Striving for distinction.”
• Winning matters above everything else.
• “Tiger didn’t get to be Tiger by winning one.”
• “If they lose, if you don’t close, people are gonna say it’s her fault.”
BRIAN MORITZ SYRACUSE UNIVERSITY
• The sport ethic & the mainstream sports media •
What I found Results
“Accepting risks, playing through pain”
• “It’s a sign of respect, to play him hard.”
• Wright “had had trouble staying on the field lately.”
• Not often mentioned
BRIAN MORITZ SYRACUSE UNIVERSITY
• The sport ethic & the mainstream sports media •
What I found Results
“Accept no limits”
• Rivera’s planned comeback
• Tiger Woods’ struggles to return
• Only tangential references.
BRIAN MORITZ SYRACUSE UNIVERSITY
• The sport ethic & the mainstream sports media •
What I learned Discussion
Strive for distinction by far the most prominent, followed by dedication.
No real references to accepting risk (luck of the sample) or no limits (nature of show).
BRIAN MORITZ SYRACUSE UNIVERSITY
• The sport ethic & the mainstream sports media •
What I learned Discussion
Stories picked reflect the ethic, discussion didn’t always.
Suggests that Gatekeeping practices perpetuate The Sport Ethic, but not Framing.
BRIAN MORITZ SYRACUSE UNIVERSITY
• The sport ethic & the mainstream sports media •
BRIAN MORITZ Ph.D. STUDENT S.I. Newhouse School of Public Communications Syracuse University
http://about.me/BrianMoritz
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BRIAN MORITZ SYRACUSE UNIVERSITY
