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<ul><li> 1. The sport ethic &amp;the mainstream sports media BRIAN MORITZ Ph.D. STUDENT S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS SYRACUSE UNIVERSITY SPORTSMANSHIP DAY SYMPOSIUM SUNY OSWEGO MARCH 7, 2013 </li> <li> 2. Introduction 1991 Hughes and Coakley develop The Sport Ethic. How is this perpetuated by mainstream sports media, if at all?BRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 3. Why were here Purpose statement Examine how the mainstream sports media helps promote and perpetuate The Sport Ethic.BRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 4. The Sport Ethic Definition Being an athlete involves making sacrifices for The Game Being an athlete involves striving for distinction Being an athlete involves accepting risks and playing through pain Being an athlete involves refusing to accept limits in the pursuit of possibilities - Hughes and Coakley, 1991BRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 5. The Sport Ethic Why it matters SO WHAT?BRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 6. The Sport Ethic Why it matters Deviant overconformityBRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 7. PTI About the showBRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 8. PTI About the show When PTI went on the air, and it was on the TV sets in the sports department at the Washington Post, people didnt even look up. Theyd heard us argue so many times, they simply assumed we were in the building. - Tony KornheiserBRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 9. Theory GatekeepingBRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 10. Theory FramingBRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 11. Research questions RQ1: How do the topics selected for inclusion in a PTI broadcast reflect The Sport Ethic? RQ2: How do the way in which the hosts discuss the topics in a PTI broadcast reflect and perpetuate The Sport Ethic.BRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 12. How I did it Method Qualitative textual analysis of PTI podcasts. Constructed week sample (Riffe, Aust &amp; Lacy, 1993). Five weeks, starting Monday March 26, 2012. 91 total stories coded (One interview).BRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 13. What I found Results Dedication to The Game. Mariano Riveras injury Hes not going to have it aborted like this. Lamar Odoms reality show distracted from the game. Proper attitude the right way to play the game.BRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 14. What I found Results Striving for distinction. Winning matters above everything else. Tiger didnt get to be Tiger by winning one. If they lose, if you dont close, people are gonna say its her fault.BRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 15. What I found Results Accepting risks, playing through pain Its a sign of respect, to play him hard. Wright had had trouble staying on the field lately. Not often mentionedBRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 16. What I found Results Accept no limits Riveras planned comeback Tiger Woods struggles to return Only tangential references.BRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 17. What I learned Discussion Strive for distinction by far the most prominent, followed by dedication. No real references to accepting risk (luck of the sample) or no limits (nature of show).BRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 18. What I learned Discussion Stories picked reflect the ethic, discussion didnt always. Suggests that Gatekeeping practices perpetuate The Sport Ethic, but not Framing.BRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> <li> 19. CONTACT BRIAN MORITZ Ph.D. STUDENT S.I. Newhouse School of Public Communications Syracuse University http://about.me/BrianMoritz bmoritz@syr.eduBRIAN MORITZ The sport ethic &amp; the mainstream sports media SYRACUSE UNIVERSITY </li> </ul>