Download - Psychological Pricing

Pricing Strategies Price IntelligentlyTM

PSYCHOLOGICAL PRICING:

WHERE’S YOUR HEAD AT?


Have you ever left the mall and realized you blew your budget?


Don’t worry it’s not your fault


Stores are psychologically designed to get you to spend money


On the bright side, you can use these tactics too!


Let’s go over 4 of the most common psychological pricing techniques


#1


Artificial Time Constraint: Create a sense of urgency to purchase


Make your product seem exclusive; play hard to get


#2


Charm Pricing: End your pricing with .99 to suggest a great deal


Conversely, whole dollar prices now imply great quality


#3


Innumeracy: Customers get confused by lots of numbers


They like “Buy One Get One Free” more than getting 50% off (they’re the exact same!)


#4


Price Appearance: Longer prices seem more expensive


Try shortening your prices to “24” instead of “$24.00”


Key to using these tactics is to be honest and transparent with your pricing


Pricing should leave both you and your customers happy!


Download our free e-book to stop guessing, and start pricing intelligently.

http://www.priceintelligently.com/

http://www.priceintelligently.com/

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