psychological pricing

Download Psychological Pricing

Post on 07-Nov-2014

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Psychological pricing is used by stores to get you to open up your wallet. These tactics can also be applied to improve your pricing strategy too.

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  • 1. Pricing Strategies PriceIntelligentlyTMPSYCHOLOGICAL PRICING:WHERES YOUR HEAD AT?
  • 2. Pricing Strategies PriceIntelligentlyTMHave you ever left the mall and realized youblew your budget?
  • 3. Pricing Strategies PriceIntelligentlyTMDont worry its not your fault
  • 4. Pricing Strategies PriceIntelligentlyTMStores are psychologically designed to getyou to spend money
  • 5. Pricing Strategies PriceIntelligentlyTMOn the bright side, you can usethese tactics too!
  • 6. Pricing Strategies PriceIntelligentlyTMLets go over 4 of the most commonpsychological pricing techniques
  • 7. Pricing Strategies PriceIntelligentlyTM
  • 8. Pricing Strategies PriceIntelligentlyTMArtificial Time Constraint: Create asense of urgency to purchase
  • 9. Pricing Strategies PriceIntelligentlyTMMake your product seem exclusive;play hard to get
  • 10. Pricing Strategies PriceIntelligentlyTM
  • 11. Pricing Strategies PriceIntelligentlyTMCharm Pricing: End your pricingwith .99 to suggest a great deal
  • 12. Pricing Strategies PriceIntelligentlyTMConversely, whole dollar prices nowimply great quality
  • 13. Pricing Strategies PriceIntelligentlyTM
  • 14. Pricing Strategies PriceIntelligentlyTMInnumeracy: Customers get confusedby lots of numbers
  • 15. Pricing Strategies PriceIntelligentlyTMThey like Buy One Get One Free morethan getting 50% off (theyre the exact same!)
  • 16. Pricing Strategies PriceIntelligentlyTM
  • 17. Pricing Strategies PriceIntelligentlyTMPrice Appearance: Longer pricesseem more expensive
  • 18. Pricing Strategies PriceIntelligentlyTMTry shortening your prices to 24instead of $24.00
  • 19. Pricing Strategies PriceIntelligentlyTMKey to using these tactics is to be honestand transparent with your pricing
  • 20. Pricing Strategies PriceIntelligentlyTMPricing should leave both you and yourcustomers happy!
  • 21. Pricing Strategies PriceIntelligentlyTMDownload our free e-book to stopguessing, and start pricing intelligently.
  • 22. Pricing Strategies PriceIntelligentlyTMDownload our free e-book to stopguessing, and start pricing intelligently.

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