Transcript
“ We love your idea. No, no, don’t tell us the details. Here’s a wad of cash. Come back once you’ve launched.
“Said no Board, EVER.
The comfy seat of a large enough market base.
The padding of price point confidence
The quality trim of differentiation from the competition
The backrest of a robust build plan
The armrests of organisational capability
The wheels of an in motion get to market plan.