What if you could create a better future for yourself

and the planet at the same time?

Franchise Kit

Own your own green service business based on a proven model that comes with support, infrastructure, a terrific team and a powerful mission!

Pono Home is a turnkey green home service that is a wonderful career opportunity. Becoming a Pono Home franchisee means you go to work each day to make the world more sustainable, work with your hands, and help people reduce their consumption of fossil fuels, GMOs, and petrochemicals. You get to have a positive impact every day as you: • cut people’s electric, water and

gasoline bills• reduce carbon footprints in a

significant, tangible, and long-lasting way

• help people identify and eliminate GMO and petrochemical ingredients in their food and personal care products

• educate people to live greener and healthier, for life!

Start a business...save the world?

Becoming a Pono Home franchisee also means you can take control of your own destiny and achieve your dream of owning your own business while making the planet a better place to live.

Pono Home was founded by Scott Cooney in 2014 in Honolulu, Hawaii, and the Hawaiian value of pono is central to our identity and everything we do. We strive to make the world more pono, for families and for the environment, one home at a time. Making a home pono basically means making it a good host to the people living there, a good neighbor, and a part of a just, fair and equitable community. Join us, and let’s make it happen!

Pono [poh-noh]

A Hawaiian word now incorporated into English vernacular, commonly rendered as righteous and good. Synonyms: just, moral, neighborly, virtuous, fair, right.

There’s No Place Like a Pono Home

energy efficiency

water efficiency

nutrition and personal care

ingredient education

appliance optimization

indoor air quality

improvement

vehicle efficiency and fuel-saving

strategies

The Pono Home service is a comprehensive sustainability service with a 200+ point checklist to help make homes more efficient, healthier, and more comfortable for both homeowners and renters. Our service is both convenient and affordable, allowing our customers to earn a high re-turn on their investment and live more sustainably with-out any interruption to their every day lives.

What is Pono?

Our service includes:

Each and every Pono Home service is an opportunity to reduce water and energy usage and carbon emis-sions in your community and educate your customers how to live greener and healthier, for life, while also saving money on their utility bills. Becoming a Pono Home franchisee is an amazing opportunity to make a real, tangible difference and join a global move-ment toward sustainability while owning your own business.

Meet Our Company Founder: Eco-Entrepreneur Scott Cooney

Scott Cooney, MS, MBA Founder and CEO

Since 2004, Scott Cooney (M.S., M.B.A.) has been a sustainability educator focusing on helping people help themselves to live better and healthier while reducing their impacts. An Adjunct Professor in the MBA program at the University of Hawaii at Manoa, Cooney has launched five sustainability education companies including Important Media, one of the top sustainability media companies in the world. He has published two sustainability focused books: Green Living Ideas for Your Pono Home in 2015 and Build a Green Small Business (McGraw-Hill) in 2008. Cooney’s expertise in green business is the foundation of the company, and also led to Pono Home being selected for the 2014 cohort of the highly competitive Energy Excelerator, a Hawaii-based clean tech incubator with a mission to wean Hawaii, and the world, off fossil fuels. Cooney also walks the talk—his utility bills are 1/5th the average in his area, and through this and other green living ideas, he estimates he’s saved well over $100,000 in post-tax income over the last 20 years.

As an educator, Cooney realized that creating an army of sustainability educators that could simply green a home from top to bottom in a one-time service could have a tremendous impact on the environment and shift the global economy toward sustainability. Creating jobs for that army and a financial model to sustain them was the challenge, and Pono Home is the solution.

Press In its first six months in business in Honolulu, Pono Home was featured in the newspaper three times, Hawaii Business magazine, Green magazine, two local morning news shows, and two radio shows.

Steps to Owning a Pono Home Franchise Learn more about the Pono Home Franchise Opportunity1 Congratulations! By reading this document, you are already on your way. Con-tact us at (844) GO-PONO-1 or at info@ponohome.com if you have any additional questions before you take the next step in the process.

Take our Franchisee QuizVisit http://greenbusinessowner.com/opportunities/is-green-franchising-right-for-you/ to take our franchisee quiz. This will help us get to know each other better and make sure that we are a good fit.

2Receive Pono Home’s Franchise Disclosure Document (FDD) and application You will have time to review this document and conduct your research, including meeting with the Pono Home team and talking to Pono Home franchisees.

3Introductory call with our General Manager In our initial call, we’ll learn more about each other, discuss your goals and interests, and answer any questions you may have as best we can. 4Introductory call with our Franchise Development Team In this interview, we’ll discuss specific requirements, operations, finances, and our available opportunities.5Submit your application for approval and due diligence Once you are approved, your franchise agreements will be sent to you for you to review and sign. 6The fun begins!Once you have signed your agreement, you’re officially a Pono Home franchisee. You begin your training, and our training and marketing support teams help you open your Pono Home business as efficiently and smoothly as possible.

7

Becoming a Pono Home Franchisee Your passionYou’ve been a sustainability advocate for years, helping friends and family save money, decrease their impact and improve their health. You’ve either WWOOF’d, gotten a degree in sustainability or a related field, worked a green job, volunteered for WorldWatch, or been an intern at an environmental or social justice non-profit. You have been wanting to do that kind of meaningful, impactful work as a career, while being your own boss. Now you can.

Join our team We’re folks just like you. We want to see the world become a better place, but we need to make a living. Joining our team gives you the opportunity to create the lifestyle and career you want, while every day that you work, you get to work with your hands (not in a cubicle), see the fruits of your labor, decrease our environmental impact, help people, and make money.

Potential Impacts: One Home, One Year

3583.47 kWh

5,633 gal H20 $1,585.15

5733.55 lb. CO2

A Pono Home franchisee can save these amounts of water, energy, money, and carbon emissions by performing one service on a single home.

Jennifer, Pono Home franchisee

Potential Yearly Impacts: Pono Home in America

Becoming a Pono Home Franchisee

During one year, a Pono Home franchisee working full time (with 2 weeks vacation and no overtime) can make the following impact. (Note: these figures would compound annually).

Potential Impacts: One Franchisee, One Year

2.7M kWh

4.2M gal H20 $888, 415

4.3M lb. CO2

If we were to service every home in the U.S., here’s what we could save. Annually.

Potential Yearly Impacts: Pono Home in America

137B kWh

547B gal H20 $451B

219B lb. CO2*Note: $ savings are based on Hawaiian Electric electricity rates. Local savings will vary.

Pono Home Coupons Pono Home Coupons help you make money while helping customers vote with their dollars by supporting local green and healthy companies.

More Ways to Make a Difference In addition to making our customers’ homes greener, we also make them more pono by making them healthier and better for families to live in. Our service takes sustainability a step further as we teach our customers how to live healthier at home, from the food they eat to the cleaning supplies and personal care products they use. We also connect our customers to the community around them and support other local green businesses.

Educating Your CustomersPono Home franchisees are also trained to help customers identify ingredients they may want to avoid in their food and personal care products.

TRICLOSAN, TRICLOCARBAN, 1-4 DIOXANE, BRONOPOL, ALUMINUM, FRAGRANCE, RETINYL PALMITATE, RETINOL, VITAMIN A, OXYBENZONE, BENZALKONIUM, BENZETHONIUM CHLORIDE, PETROLATUM, BHA, SELENIUM SULFIDE, SAL-ICYLIC ACID, PHENACETIN, NITROMETHANE, PARABENS, SODIUM LAURETH SULFATE, PEG, CETEARETH, POLYETHYLENE, FRAGRANCE.

Calories 150Total Fat 10g 16% Saturated Fat 1.5g 8% Trans Fat 0g Cholesterol 0mg 0%Sodium 250mg 10%Total Carbohydrate 13g 4% Dietary Fiber less than 1g 2% Sugars 1gProtein 2gVitamin A 0% Vitamin C 0%Calcium 0% Iron 2%Thiamin 8% Riboflavin 4%Niacin 4% Vitamin B6 2%

Nutrition FactsServing Size 1 oz (28g/About 21 pieces)Servings Per Package 1 Amount % Daily Value

Ready to join us and make money while making

the world a better place?

What You Get Our state of the art software takes all the guesswork and record keeping out of your job. Combining a step-by-step checklist with instructional reminders, the software allows you to do the job seamlessly. It also allows you to sell products like LED lights directly to customers by showing them the product. It then feeds into our inventory management system, so everything you sell a customer can be resupplied to you! Best yet, it’s automated so you don’t have to revisit the payment conversation! Other features of the software include resources for local sustainability questions, like where to recycle e-waste in your area or how to dispose of potentially toxic household items like lead paint. More features are in development, and the software updates are included for all franchisees going forward.

Proprietary software that makes your job E-A-S-Y1

Becoming a Pono Home franchisee gives you the training and tools you need to get started on your new career as fast as possible, typically in less than two months. Pono Home continues to support franchisees throughout their careers with continuing education, IT support, intranet, help forum, software updates, inventory management and restocking, customizable marketing materials, and seamless integration of multiple revenue streams to help support you financially. We strive to help you succeed, because if you succeed, we just might save the world.

Training, Scheduling & Support 2

The coolest clean tech toolbox you’ll ever see will be your tools of the trade. As Pono Home’s service continues to grow and evolve, you’ll be introduced to new tools and auditing equipment, and training will continue to be provided for you. The cost of the toolbox is not part of the franchise fee, but you can be assured we’ll give you an easy list of items and help you find the most competitive pricing, plus guidance on how to organize your toolbox and use its devices.

Pono Home Gadgets 3

Proprietary software that makes your job E-A-S-Y Inventory Management 4 We provide a clean and simple inventory management system that allows you to maintain your sanity while still changing out lights, showerheads, and other efficiency hardware in every home you visit. Trust us...this is worth its weight in gold. You can get inventory at wholesale pricing due to our volume purchasing, delivered to your door by us.

Uniforms 5 Clean, professional, functional, and sustainable, and they look good too! You will find yourself working in an organic cotton polo shirt proudly embroidered with the Pono Home logo!

Social Media 6 No need to stress about social media. We’ve got you covered. You’ll have access to the Pono Home Facebook page and the Pono Home Twitter account.

Multiple Revenue Streams 7 You will make money in several ways, assuring you the best possible chance of achieving financial freedom through your career at Pono Home.

There’s More...

...We’re Not Done Yet...

Leaflets, door hangers, tri-folds, and other marketing materials are designed and ready to insert your name and phone number. You’re also provided with everything you need for event marketing—templates for tablecloths, business cards, and the like.

Marketing Material Templates 8

www.PonoHome.com

Sustainability: delivered Serving Honolulu County

808-312-0850 info@PonoHome.com

Present this card for $20 off

Scott Cooney Custodial Engineer

Through a partnership with Sustainable Enterprises Media, Inc., parent company of the solar lead generator CostOfSolar.com, our company has access to 2,000 leads per month of people seeking ways to reduce their electric bill and carbon footprints. Leads in your territory will be sent to you every month, free of charge.

Leads 9

Pono Home has friends in high places. The company was borne from an online media company tailoring to sustainability, and maintains strong relations with influential sustainability news sites around the world. Odds are, if you’ve got a news story worthy of publishing, we’ve got a partner organization that will get the word out there.

Public Relations 10

Leads

Public Relations

We don’t stop at saving the world. We want to rebuild it. Our goal is to become the most carbon negative company in the world. We’ve partnered with Trees, Water, and People to plant one tree for every home service Pono Home conducts...globally!

Carbon Offsets 11

We honestly believe Pono Home will change the world. Becoming a franchisee in Pono Home makes you part of a movement that will

relentlessly work to shift global markets. We’re not the types to be satisfied with world changing, though, so another thing you get as a franchisee is the power to do more. Got an idea? Send it along. If we can incorporate it across all Pono Home franchisees, we can increase our positive impact, and you will be rewarded for adding to the global good.

Part of a Movement 12

...and More!

We’ve got your back — help when you need it, a community forum, a newsletter for franchisees, monthly meetings with other franchisees, best practices and key learnings across all franchises to help you succeed.

A Great Team 13

Pono Home is one of the most affordable franchises on the market today. See how our franchise fees compare to our other green and home service franchise competitors.

How much does it cost to become a franchisee?

Pono Home Super Green Solutions

Energy Efficiency and Sustainability Consulting (EES)

Pro Energy Consultants

Honey Do Service Handyman Matters

Clean Air Lawn Care

Maid Brigade

Franchise Fee $6,950 $49,500 $60,000 $29,900 $19,000 $30,000 $25,000-$35,000 $30,000

Territory Fee $2,000-$5,000 no additional fee for up to 450,000 residents

n/a none for up to 450,000 residents

$14,000 $12,500-$25,000 $10,000 per additional territory

up to $15,000 depending on territory size

Required purchases from franchisor

$600-$800$85,000

n/a $695/month for resources

up to $50,000 n/a $4,000-$6,000 for equipment $1,500 for first 8 months for marketing and advertising

Royalty 6% 5% 7% $495/month 6% 6% 7.5-8.5% 19% for first year; 8-13% after that dependent on gross revenue

Liquid required no minimum $50,000 $150,000 $30,000 $20,000 $100,000 $50,000 $100,000

Net Worth no minimum n/a $400,000 $100,000 $100,000 $175,000 $100,000 $125,000

Transfer Fee $2,500 $24,500 $9,500 $24,500 $8,000 $4,000 $4,000

Renewal $2,000 $1,500 fee; 5 years $2,500; 5 years 5 years $1,500 fee; 5 years 10 years $1,000; 6 years $1,000; 10 years

Total Investment $33,000-$60,000 $195,000-$230,000 $96,000-$122,000 $35,400-$46,450 $60,000-$110,000 $58,000-$116,000 $60,000-$117,000 $85,000-$124,000

Pono Home is one of the most affordable franchises on the market today. See how our franchise fees compare to our other green and home service franchise competitors.

How much does it cost to become a franchisee?

Pono Home Super Green Solutions

Energy Efficiency and Sustainability Consulting (EES)

Pro Energy Consultants

Honey Do Service Handyman Matters

Clean Air Lawn Care

Maid Brigade

Franchise Fee $6,950 $49,500 $60,000 $29,900 $19,000 $30,000 $25,000-$35,000 $30,000

Territory Fee $2,000-$5,000 no additional fee for up to 450,000 residents

n/a none for up to 450,000 residents

$14,000 $12,500-$25,000 $10,000 per additional territory

up to $15,000 depending on territory size

Required purchases from franchisor

$600-$800$85,000

n/a $695/month for resources

up to $50,000 n/a $4,000-$6,000 for equipment $1,500 for first 8 months for marketing and advertising

Royalty 6% 5% 7% $495/month 6% 6% 7.5-8.5% 19% for first year; 8-13% after that dependent on gross revenue

Liquid required no minimum $50,000 $150,000 $30,000 $20,000 $100,000 $50,000 $100,000

Net Worth no minimum n/a $400,000 $100,000 $100,000 $175,000 $100,000 $125,000

Transfer Fee $2,500 $24,500 $9,500 $24,500 $8,000 $4,000 $4,000

Renewal $2,000 $1,500 fee; 5 years $2,500; 5 years 5 years $1,500 fee; 5 years 10 years $1,000; 6 years $1,000; 10 years

Total Investment $33,000-$60,000 $195,000-$230,000 $96,000-$122,000 $35,400-$46,450 $60,000-$110,000 $58,000-$116,000 $60,000-$117,000 $85,000-$124,000

Frequently Asked Questions

?How much does it cost to become a franchisee?The answer will depend quite a bit on your personal situation. If you need to rent an office or storage space, or if you don’t have a vehicle suitable for work, your costs will be a little higher than someone who has those resources already. Regardless of these factors, Pono Home is one of the most affordable franchises on the market today, and certainly among similar business types, we know no better deal (see the spread on the previous page for more info and a breakdown of costs in our competitive environment).

What experience do I need to have? There is no experience necessary to become a Pono Home franchisee. We look for people who have a positive, can-do attitude, a desire to save the world while making money doing it, and a good work ethic. It may be beneficial to have some baseline understanding of sustainability, of running a business, and general handyman skills, but if you’re willing to learn, these things are all part of Pono Home University®, our training program we provide for all franchisees.

What kind of training will I receive? You will train with an existing Pono Home franchisee to get you up to speed, and your extensive education through our Pono Home University will make you a green home champion in no time! You will also receive continuing education, as well as support and additional training through monthly meetings with the Pono Home Team. There is also an online education curriculum, Pono Home University®, in addition to the in-person training.

Why should I own a Pono Home franchise? By owning a Pono Home franchise, you can be your own boss, secure your future and make a difference, every single day.

Why franchise? Owning a Pono Home franchise is a great opportunity: you will be your own boss and set your own schedule, but yet, you don’t have to invent the wheel. You have a proven model to work from, and a great, supportive team to help you succeed.

Do I need any extra licenses or certifications? This will depend on your local laws. In general, the kind of work we do falls outside the criteria in which plumbing or electrical licenses would be needed.

What kind of support will I receive once I am a franchisee?Once you receive your initial training, you will have continuing support from the home office. You will have access to continuing education with Pono Home University®, you will be able to participate in monthly franchisee calls, and you will have access to our franchisee forum. If you ever have questions about your Pono Home business, we will do our best to get the answers for you.

How do I get started? Visit http://greenbusinessowner.com/opportunities/is-green-franchising-right-for-you/ to take our franchisee quiz. It will help us get to know each other better. If you’d like to set up a time to chat, call us at (844) GOPONO-1 or e-mail us at info@ponohome.com. We look forward to hearing from you!

Frequently Asked Questions

?(844) GO-PONO-1

PonoHome.com/franchises

Join us, and do more of what you love...

...and less of what you don’t.

Join us, and do more of what you love...

...and less of what you don’t.

Our mission is to help people save money on their utility bills and live greener

and healthier — for life!

1000 Bishop St. Suite 505Honolulu, HI 96813

info@PonoHome.com*Disclaimer: this is not a Franchise Disclosure Document. This is simply an informational kit. Any material contained herein is subject to change without notice. Independently audited legal franchise documentation is scheduled to be publicly available by spring 2015.

The following photos were taken from Creative Commons. All other photos are property of Pono Home. All Rights Reserved.

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HTML Code. Sebastian Fuss. http://bit.ly/199QGmzWoman at Computer. Ormi gal. http://bit.ly/1HwMVTg