Download - Persuasive Techniques
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PersuasionThe Art of Convincing
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What is Persuasion?
• Authors persuade their readers by influencing their opinions about a topic.
• You might encounter persuasion in advertisements, politics, letters and even in conversations with your parents. (“But everyone in my class has their own cell phone!”)
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Loaded Words
• Loaded words persuade audiences by adding powerful words to its text.
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Loaded Words
Take a look at this commercial. Write down all the loaded words you hear.
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Emotional Appeal
• Emotional Appeal persuades audiences by appealing to their feelings. Authors/Advertisers try to make you feel a certain way (angry, sad, happy, scared) in order to act.
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Emotional AppealHow does this commercial make you feel?
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Exaggeration
• Exaggeration persuades audiences by “stretching the truth”. Authors may make claims that are unbelievable (but often entertaining!)
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ExaggerationAre Mega m&m’s really that big?
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Bandwagon
• Bandwagon persuades by telling the audience “everyone is doing it” or “everyone has one.”
• Advertisers that use bandwagon want you to think you will be “cool” or “popular” if you buy and use their product.
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BandwagonALL the “cool” kids in this commercial are wearing
corduroy pants. You should too!
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Closure
• What are 4 persuasive techniques?
• Which technique do YOU think is most effective?