Download - Pechoin goes global strategy
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Pechoin Enters AfricaPechoin Enters Africa
By Group 4
Jenny Amy Cindy Alicia
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Company ProfileCompany Profile
Legal and Regulatory ForcesLegal and Regulatory Forces
Sociocultural ForcesSociocultural Forces
5 Physical and Environmental ForcesPhysical and Environmental Forces
Economic and Financial ForcesEconomic and Financial Forces
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Company OverviewCompany Overview
1.in the 1930s Set up in Shanghai; First generation of skin care goods Popularity both in China and Southeast Asia areasTheme of ‘protection’
2.In the 1980sA period of growth; built a good reputationTheme of ‘Nursing’ and ‘Nutritious’Vaseline cream
3.From 2000 to 2007Further development herbal essence
4.After 2011Moisturizer with herbal essence Skin-care product leader
History and Products
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Why Africa? Why Pechion?Why Africa? Why Pechion?
National gift effect
Think skin type not skin color
Darker skin tones also need PechoinHerbal essence; natural; without stimulus; nutritious; balance; latest modern biotechnical achievementsAttractive price
National gift effect
Think skin type not skin color
Darker skin tones also need PechoinHerbal essence; natural; without stimulus; nutritious; balance; latest modern biotechnical achievementsAttractive price
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Strategy Selection---Foreign direct investmentStrategy Selection---Foreign direct investment
Foreign Subsidiary
The advantages
Presence abroad
Lesser investment
Decreased costs
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Social Cultural Forces
Language:1. English 2. French 3. Arabic 4.Native language
Tips:
1.Different versions of product introduction
2.Don’t use the words “negro” and “black”
Language barriers
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Values and attitude
1.They care about their outlook very much. Women like making up.2.They like using lipstick, nail polish and perfume. 3.Color:They like colorful things.
Largepotential market
Tips:
1.R&D:Focus on perfume, skin care series and color make-up series.
2.Package & design
Social Cultural Forces
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Personal communication:
1.Greeting2.Strong handshake signify trust and respect3. Low context(direct and explicit)
Tips:
1.Good first impression2.Don’t beat around the bush.3.Consultant
Business negotiation
Social Cultural Forces
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Economic and Financial Forces
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• 1 Tanzania shilling =0.380 RMB
• Higher price
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Tanzania China
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4270
annual per capital income USD
368.65
233.33
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average GDP of Afican countries Tanzania
GDP100 million USD
Unit price of product: relatively low
Affordable
Purchasing power: weak
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Low
Lower the unemployment
rateJobs
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Legal and Regulatory Forces
Government corruption
Inconstant policies
More preferencial policies
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Physical and Environmental Forces:
• Political environment
• Agricultural
• Industry
• Basic infrastructure system
wars,conflicts,terrorism activities and civil commotions
relatively backward
weak
lag behind
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