Passionately local

Briana Tomkinson

tenthtothefraser.ca

Focus

Why ‘hyper’ local? Hyperlocal made interesting Finding your niche in the media

ecosystem Using Twitter and Facebook to grow

your local audience

About me

About my place

What we do

The Greek Chorus of New WestHelp the ‘audience’ follow the

performanceComment on themesReact to the dramaProvide insight

Why ‘hyperlocal’

Passion for communityA desire to dig in to a placeAn itch to uncover moreA calling to share the results

Everyone blogs from a place. The placeblogger blogs about a place.

Hyperlocal made interesting

Reveal the character of a place Represent diverse perspectives Keep focus narrow Balanced mix of:

Aggregating local informationPublishing original contentRelationship-building

Finding your niche within the media ecosystem

Befriend the local media Extend traditional news coverage

Example: Civic election results Reveal opinions and perspectives that

are missed in mainstream coverage Geek out

Food, schools, politics, shopping

Growing your local audience

The Rewards

Pride of place Local fame Community Knowledge Giving back

That’s it!

Thanks for listening You can find me:

@10thtothefraser or @breeboptenthtothefraser.cafriendfeed.com/breebop