The Parade of Lights is a beloved Denver tradition, uniting the
community. The parade showcases Denver’s culture. This free two-mile
parade is at the heart of family traditions, new and old memories and a
vibrant downtown celebrating the kickoff to the holiday season.
Event Dates: Saturday, December 4, 2021 at 6:00pm will be a live parade
through the two-mile route in Downtown Denver. The floats will then be on
display for the community to visit in downtown from Sunday, December 5, 2021
through December 26, 2021.
Telecast: The Parade will be telecast by 9News (KUSA) as a one-hour prime
time special airing live on December 4, 2021 at 6:00pm; and rebroadcast three
additional times throughout December.
Sponsor Status: This proposal is for Your Company to be an Event Sponsor
of the Parade.
Sponsor Benefits : Your company Logo will appear on event website, mobile
app, event banners onsite from Dec 4 – 26th, and name will appear on the
9News Telecast on Event Sponsor screen. Can send up to 10 employees to
volunteer as walkers in the parade.
Sponsorship Fee: $5,000
Parade of Lights 2021 Event Sponsorship Package
56,000+Facebook Fans
49,000 +ViewsOn Float Map
55,000+Impressions on Spanish
Social Ad
76,000+Impressions on
English Social Ad
211,000Pedestrians
over 5 weeks
2020 Overall Reach and Visibility
Where did our visitors come from?
100,850Total telecast viewers
1,540 Views of 9News.com
Dec. 4, 2020 Telecast
Colorado's premier holiday parade was celebrated in an hour-long special that aired Friday, Dec. 4. The first-ever 9NEWS Parade of Lights Holiday Special featured looks at past parades, season's greetings from 9NEWS personalities new and old and a special reading from Mark Koebrich himself. Countless Coloradans also submitted their memories of attending the Parade of Lights and those were highlighted as well.
3,750 Views of the YouTube Stream
177%Increase in DDP Site
Traffic
37,000+Unique POL Page Views
44,000+Total POL Page
Views
35%Of all DDP Website
Traffic
2020 Webpage PerformanceNov. 27, 2020-Jan. 2, 2021
323%Increase in POL
Page Traffic
2020 Media Coverage
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