The Parade of Lights is a beloved Denver tradition, uniting the

community. The parade showcases Denver’s culture. This free two-mile

parade is at the heart of family traditions, new and old memories and a

vibrant downtown celebrating the kickoff to the holiday season.

Event Dates: Saturday, December 4, 2021 at 6:00pm will be a live parade

through the two-mile route in Downtown Denver. The floats will then be on

display for the community to visit in downtown from Sunday, December 5, 2021

through December 26, 2021.

Telecast: The Parade will be telecast by 9News (KUSA) as a one-hour prime

time special airing live on December 4, 2021 at 6:00pm; and rebroadcast three

additional times throughout December.

Sponsor Status: This proposal is for Your Company to be an Event Sponsor

of the Parade.

Sponsor Benefits : Your company Logo will appear on event website, mobile

app, event banners onsite from Dec 4 – 26th, and name will appear on the

9News Telecast on Event Sponsor screen. Can send up to 10 employees to

volunteer as walkers in the parade.

Sponsorship Fee: $5,000

Parade of Lights 2021 Event Sponsorship Package

56,000+Facebook Fans

49,000 +ViewsOn Float Map

55,000+Impressions on Spanish

Social Ad

76,000+Impressions on

English Social Ad

211,000Pedestrians

over 5 weeks

2020 Overall Reach and Visibility

Where did our visitors come from?

100,850Total telecast viewers

1,540 Views of 9News.com

Dec. 4, 2020 Telecast

Colorado's premier holiday parade was celebrated in an hour-long special that aired Friday, Dec. 4. The first-ever 9NEWS Parade of Lights Holiday Special featured looks at past parades, season's greetings from 9NEWS personalities new and old and a special reading from Mark Koebrich himself. Countless Coloradans also submitted their memories of attending the Parade of Lights and those were highlighted as well.

3,750 Views of the YouTube Stream

177%Increase in DDP Site

Traffic

37,000+Unique POL Page Views

44,000+Total POL Page

Views

35%Of all DDP Website

Traffic

2020 Webpage PerformanceNov. 27, 2020-Jan. 2, 2021

323%Increase in POL

Page Traffic

2020 Media Coverage

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