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PANIC BUTTON
Presented ByKapil Kumar Vashishth
(ID: 1408840)
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New Arrivals to NZ
Tourists – 2.5 Million Annually International Students – 50000 Annually in
Auckland. New Immigrants – 50000 Annually
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Where to go, What to Do?
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This is where the Panic Button
comes in:
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Accommodation
Doctor – Health Services
Searching Suitable Accommodation
List of Doctors, addresses, Contact details.Pharmacies.Emergency Services.
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Local Transport SystemLocal Bus/Train/Ferry Service : WWW.MAXX.CO.NZTaxi ServicesShuttle Services
Super MarketsBig Retail Stores like The Warehouse & CountdownSpecific Retail Stores like Asian Grocery ShopsRestaurants
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Target Customer Segment
TouristsImmigrantsInternational StudentsLocals at a later stage.
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Value PropositionConvenienceTime SavingUp to dateReliableAccessibility
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Monetization(A) Revenue
Immigrants 9950 10% of 50K Students Every YearInternational students 14925 15% of 50K Immigrants Every YearTourists 497500 10% of 2.5 Million Visitors Every YearTOTAL 522375
(B) Expenditure Accessibility 15000 App design and development 50000 Database trawling 50000 Distribution, Promotion & Events 100000 Paid to Apple (25% of sales) 130594 Up to date 20000 TOTAL 365594 Income (A-B) 156781
Downloads Expected: [email protected] each Per Year
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Marketing PlanPromotion on Airports, Train Stations and Bus
stops.Universities, Institutes and Colleges. Distribution of information brochuresPromotion on FACEBOOK. Online advertising.
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The Work To Be OutsourcedApplication Design and DevelopmentDatabase Trawling.
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PlatformAndroid
◦Play Store (Previously known as Google Store).
◦Java & C/C++
iOS for iPhone ◦App Store◦Objective C
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Features of a Good ApplicationSolve a unique ProblemServes the NicheUser Friendly
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Thank you