Packaging�For�Profit;enabled�by�CUSTOMPrint+
Engaging�your�Shoppers;�from�Shelf�to�Pantry�
Packaging’s Evolution
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Relevancy & Interactive Packaging
Pushing a Message
Shelf Appeal
Bulk Transport
MASS PRODUCTION
MASS CUSTOMIZATION
Moments�of�Truth
ZERO:ONLINE�
EXPOSURE�
FIRST:����INͲSTORE�STOP�&�
HOLD
SECOND:��CONSUMER�EXPERIENCE�
IN�USE
THIRD:��DISPOSAL�EXPERIENCE�AT�END�OF�
LIFE
Packaging Differentiators
Colors Shapes
Substrates
The New Brand Growth Opportunity In Packaging
Connected Interactive Experiences
Consumer�Shopper�Journey
Online�Shopping
Social�Media
Retail�Shelves
Packaging
CUSTOMPrint+�and�retail�shelves• Create�relevancy�to�motivate�trial• Instant�savings�on�pack• MicroͲtarget�regional�promotions• Cross�merchandising
CUSTOMPrint+�and�online�shoppingPersonalized�packages�through�ecommerce�
CUSTOMPrint+�and�social�media�Connecting�social�media�to�a�brand�
experience�through�packaging�
My�Hero�Ͳ Danone
How�CUSTOMPrint+�works�
What�you�can�do�to�engage�shoppers�from�shelf�to�pantry:�
1. See�and�experience�the�demonstration�inside�the�booth2. Get�a�sample�using�your�graphics�from�CUSTOMPrint+3. Consider�a�pilot�market�test�in;�retail,�ecommerce�or�social�media
Thank You!Thank You!
www.mikeͲferrari.comFollow�Me:
Website:
To�learn�more�contact:Joe�Hattrup – President�&�[email protected]
orDave�Carlos�– VP�[email protected]
