packaging for profit - how customprint+ moves product faster with mike ferrari
DESCRIPTION
This presentation by veteran CPG expert Mike Ferrari takes you through the evolution of consumer goods packaging, from bulk transport to to today's innovative interactive packaging techniques. It highlights the opportunities to explode brand growth through customization.TRANSCRIPT
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Packaging�For�Profit;enabled�by�CUSTOMPrint+
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Engaging�your�Shoppers;�from�Shelf�to�Pantry�
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Packaging’s Evolution
<1890 1898 1946 2002 2009 20132010
Pac
kagi
ng P
urpo
se
high
low
Relevancy & Interactive Packaging
Pushing a Message
Shelf Appeal
Bulk Transport
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MASS PRODUCTION
MASS CUSTOMIZATION
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Moments�of�Truth
ZERO:ONLINE�
EXPOSURE�
FIRST:����INͲSTORE�STOP�&�
HOLD
SECOND:��CONSUMER�EXPERIENCE�
IN�USE
THIRD:��DISPOSAL�EXPERIENCE�AT�END�OF�
LIFE
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Packaging Differentiators
Colors Shapes
Substrates
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The New Brand Growth Opportunity In Packaging
Connected Interactive Experiences
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Consumer�Shopper�Journey
Online�Shopping
Social�Media
Retail�Shelves
Packaging
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CUSTOMPrint+�and�retail�shelves• Create�relevancy�to�motivate�trial• Instant�savings�on�pack• MicroͲtarget�regional�promotions• Cross�merchandising
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CUSTOMPrint+�and�online�shoppingPersonalized�packages�through�ecommerce�
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CUSTOMPrint+�and�social�media�Connecting�social�media�to�a�brand�
experience�through�packaging�
My�Hero�Ͳ Danone
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How�CUSTOMPrint+�works�
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What�you�can�do�to�engage�shoppers�from�shelf�to�pantry:�
1. See�and�experience�the�demonstration�inside�the�booth2. Get�a�sample�using�your�graphics�from�CUSTOMPrint+3. Consider�a�pilot�market�test�in;�retail,�ecommerce�or�social�media
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Thank You!Thank You!
www.mikeͲferrari.comFollow�Me:
Website:
To�learn�more�contact:Joe�Hattrup – President�&�[email protected]
orDave�Carlos�– VP�[email protected]