Keep your goal set focused with one primary goal and define as short or long-term and make sure they are attainable, concrete and measurable.

Primary Target Secondary Targets Constituents Allies

Touchpoint Channel Timing Messaging CTA Content  Type Goal  (per  outlined  above) Conversion  Goal

Touchpoint 1 Social, Email, Mobile SMS, Direct Mail Timing Headline Call to Action Type of Content Campaign Goal % Conversionor Remarketed Ad

Touchpoint 2 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion

Touchpoint 3 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion

Touchpoint 4 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion

Touchpoint 5 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion

Touchpoint 6 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion

Touchpoint 7 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion

Touchpoint 8 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion

Note: Broadcast channels not included here.

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Groups or brands that will likely support your campaign.

TACTICS

Key people and groups that directly influence your primary

target.

people and groups potentially affected.

Campaign Name:Campaign Goal:

Customer you are targeting. This person should be a

current customer that is active in your networks.

Lead Nurturing Omni-Channel Campaign Development Worksheet