omni-channel campaign development - unfunnel lead nurturing (part 3)
DESCRIPTION
http://unfunnel.com/free-downloads/ This Excel worksheet will map each touch-point to a specific goal and conversion. Although we are targeting one person, it is important to plan your marketing tactics to secondary targets, constituent and allies. In this worksheet you will: • Identify campaign and goals • Identify primary/secondary targets, constituents and allies • Plan touchpoints by channel • Set touchpoint conversion goals Package: unFunnel Lead Nurturing Package – Part 3 Agile Factor: Quality over QuantityTRANSCRIPT
Keep your goal set focused with one primary goal and define as short or long-term and make sure they are attainable, concrete and measurable.
Primary Target Secondary Targets Constituents Allies
Touchpoint Channel Timing Messaging CTA Content Type Goal (per outlined above) Conversion Goal
Touchpoint 1 Social, Email, Mobile SMS, Direct Mail Timing Headline Call to Action Type of Content Campaign Goal % Conversionor Remarketed Ad
Touchpoint 2 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion
Touchpoint 3 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion
Touchpoint 4 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion
Touchpoint 5 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion
Touchpoint 6 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion
Touchpoint 7 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion
Touchpoint 8 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion
Note: Broadcast channels not included here.
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Groups or brands that will likely support your campaign.
TACTICS
Key people and groups that directly influence your primary
target.
people and groups potentially affected.
Campaign Name:Campaign Goal:
Customer you are targeting. This person should be a
current customer that is active in your networks.
Lead Nurturing Omni-Channel Campaign Development Worksheet