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November 2005
Statistics – all meetingsCase Finland
ICCA D-category MeetingMontevideo, November 6, 2005
Tuula LindbergFinland Convention Bureau
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November 2005
Finland Convention Bureau
The Meetings Industry Survey 2004
Future
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November 2005
Finland Convention Bureau (FCB)
Founded 1974
National CVB with 90 members
7 staff members
Budget € 1.2 million
International memberships: EFCT, ICCA, MPI, UIA
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November 2005
The Meetings Industry Survey 2004
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November 2005
Target
To measure
Domestic meetings
International meetings
International Association Meetings (IAM)
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November 2005
Target
Number of meetings and participants
Average size, duration, location and seasons
Economic impact
Employment impact
Profile of Intl Association Meetings and participants
Feedback of organisers and delegates
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November 2005
Methodology
Number, average size, duration and location
Internet questionnaire to 800 commercial venues
Internet questionnaire to universities and members
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November 2005
MethodologyCriteria International meeting: at least 10 participants of
whom at least 40% from abroad
Domestic meeting: at least 10 participants of whom over 60% Finnish
IAM: at least 10 participants of whom at least 40% from abroad and from at least 3 countries
Meetings lasting from 1 to 24 hours are counted as one day meetings
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November 2005
MethodologyEconomic and employment impact Meeting sales figures of 800 venues Sales figures of PCOs and DMCs and event
organisers Organiser expenditure (IAM) Delegate expenditure and travelling costs (IAM)
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November 2005
Results
Profile and feedback of IAM and delegates Organiser survey of all organisers Delegate survey of 16 IAMs (2,000 delegates)
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November 2005
Results
Number of meetings and participants 4.5 million pax in 105,800 meetings 305,700 pax in intl meetings = 7% 54 200 pax in IAM = 1%
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November 2005
Results
Average size and duration 42 persons, 1.3 days (domestic) 47 persons, 1.5 days (all intl) 171 persons, 3.2 days (IAM)
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November 2005
Results
Location and seasons Ranking by regions and cities Ranking by months:
Peak season March (all meetings), June (IAM)
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November 2005
Results
Economic and employment impact, all meetings € 260 million (all meetings) € 76,3 million (IAM) Employment impact 5,598 person years
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November 2005
Results
Economic and employment impact IAM € 1 410 by delegate stay € 188 delegate expenditure per day € 195 foreign delegate expenditure per day average stay 7.1 days
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November 2005
ResultsDelegate expenditure per day €/day %
Accommodation 73 31
Congress fee 42 25
Restaurants/cafés 17 10
Shopping 13 8
Tours outside Finland 11 7
Tours in Finland 9 5
Social programme not incl. in fee 5 3
Local transportation 4 2
Business promotion 4 2
Miscellaneous 10 6
Total 188 100
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November 2005
Results
Profile of IAM Technology and IT, medicine 90% English speaking 45% with exhibition 11% with insurance
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November 2005
Results
Profile of IAM delegates 31–50 years old male from Europe 3% with accompanying person Registration 1–3 months before
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November 2005
Results
Profile of IAM delegates 70% first time in Finland 45% flies by Finnair, 18% by SAS/Blue1 20% to pre or post tours
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November 2005
Results
Feedback by IAM organisers Meeting services 4.5 (scale 1–5) 97% ready to do it again
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November 2005
Results
Meeting services good to excellent Price level average to high Safety and liability excellent
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November 2005
Future
Annual statistics of all meetings Annual statistics of IAMs Annual statistics and surveys of
corporate events (new) Annual organiser surveys Economic and employment impact every 3 years Profile feedback every 3 years
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November 2005
Statistics and research
To set targets and measure results
To promote and lobby
To control quality (feedback)
To guarantee fund raising and support