Nike “Sponsored MP3” Opportunity
Presented to the Ryan Haskins and theWieden & Kennedy Nike team
May 2007
MediaDefender
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A Music Fan Searches for and Downloads a Song
Music fans will download mp3 files that MediaDefender creates and distributes on popular file sharing networks such as LimeWire
– MP3 is the only format that they will not avoid
MediaDefender
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The Music Fan Plays the Song they Downloaded
Using Windows Media Player
MediaDefender
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The Music Fan Plays the Song they Downloaded
Using iTunes
MediaDefender
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The Music Fan Plays the Song they Downloaded
To their iPod
MediaDefender
The Music Fan Plays the Song they Downloaded
To their iPhone
MediaDefender
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Benefits
Music Fan– Gets free music in the format they already enjoy (mp3) from the place where they
already get their music (File Sharing Networks)
Sponsor– Unique brand placement next to the most popular music on the most popular
digital music applications (iTunes, Windows Media Player, iPod)
– Association with the most revolutionary shift in music distribution history