Nike “Sponsored MP3” Opportunity

Presented to the Ryan Haskins and theWieden & Kennedy Nike team

May 2007

MediaDefender

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A Music Fan Searches for and Downloads a Song

Music fans will download mp3 files that MediaDefender creates and distributes on popular file sharing networks such as LimeWire

– MP3 is the only format that they will not avoid

MediaDefender

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The Music Fan Plays the Song they Downloaded

Using Windows Media Player

MediaDefender

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The Music Fan Plays the Song they Downloaded

Using iTunes

MediaDefender

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The Music Fan Plays the Song they Downloaded

To their iPod

MediaDefender

The Music Fan Plays the Song they Downloaded

To their iPhone

MediaDefender

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Benefits

Music Fan– Gets free music in the format they already enjoy (mp3) from the place where they

already get their music (File Sharing Networks)

Sponsor– Unique brand placement next to the most popular music on the most popular

digital music applications (iTunes, Windows Media Player, iPod)

– Association with the most revolutionary shift in music distribution history