NETWORKS, INFLUNCE,and

DIFFUSION

KADUSHIN’S UNDERPINNINGS

http://books.google.ca/books?id=xpZgCyamTu0C&printsec=frontcover&dq=Kadushin+understanding+social+networks&hl=en&sa=X&ei=z5CoT_upL4GCgwfZ0bW4AQ&ved=0CDwQ6AEwAA#v=onepage&q=Kadushin%20understanding%20social%20networks&f=

false

Diffusionand

Transmission

“main engine of civilization”

Diffusion Modelassumes

ideas, practices, values, and even disease

are processes that transfer or adopt

into a social system

Image retrieved fromhttp://williamhartphdsnotes.blogspot.ca/2012/02/globalmedia-development-communication_3056.

html

Tipping Point

Image retrieved fromhttp://nooperation.typepad.com/.a/6a00e54ff8b9c1883400e5529b83048834-

popup

Threshold

Image retrieved fromhttp://www.mordantorange.com/blog/archives/2008/03/

threshold.html

Influence

impacts an actor’s motivations

& relationships

within a network

Image retrieved fromhttp://www.brandeis.edu/ethics/ethicalinquiry/2010/

february.html

Leaders&

Influentials

Image retrieved fromhttp://www.iloveseo.net/what-social-influence-is-and-tools-to-measure-it

/

Basic ideas of social networks, diffusion

&epidemiology

the incidence, distribution & possible control of disease

Nickolas Christakis@TED

How social networks predict epidemics

May 9th, 2012

#comm506#mact2012

Image retrieved fromhttp://mediaexposure1.blogspot.ca/

2011_07_01_archive.html

DISCUSSION QUESTION

wh0 & what are the influentials in the

comm506 network that are rewiring your world

for adoption of social media tools - which

strengthen your loose ties, create new

networks, and form your digital footprint ?

Image retrieved fromhttp://blaine-confer.blogspot.ca/2010/12/being-ready-and-willing-to-teach-and.html

a presentation

for#comm506#mact2012

by deliuk

Image retrieved fromhttp://www.iloveseo.net/what-social-influence-is-and-tools-to-measure-it/