Download - Mr. Nick Brown's presentation at QITCOM 2011
Enterprise Mobility
Nicholas Brown | Senior Vice President Strategy & Market DevelopmentSAP Mobile Applications Unit
© 2011 SAP AG. All rights reserved. 2
Mobility Is Not in the Future, It Is Now
2010 2011 2012 2013 20140
200
400
600
800
1000
1200
1400
1600
1800Tablets forecast
Desktop PC Mobile PC Smartphones Media Tablets
(millions of units)
smart phones and tabletsare the dominant computing devices
Enterprisesare building mobile applications today
Mobile commerceis a prominent marketplace and competitive edge for retailers
expect to support up to 4 different mobile operating system platforms
of companies as a priority will implement mobile enterprise apps in 2011
45%
58%Shopping on the mobile web will reach
of retailers in the United States are planning for m-commerce
74%
$119 billionby 2015
Smart phones and tabletsare the dominant computing devices
Enterprisesare building mobile applications today
© 2011 SAP AG. All rights reserved. 3
The Winners and the LosersNetflix vs. Blockbuster Stock Price History
USD ($)
$300
$200
$150
$100
$50
$0
$250
- $50
May 07 2008
April 07 2011
October 14 2010
April 21 2010
October 22 2009
April 29 2009
October 30 2008
Netflix Blockbuster
© 2011 SAP AG. All rights reserved. 4
Enterprise MobilityTrends and Drivers
1- Gartner 2 – IDC Forecast
Trends• 10B Apple App Store downloads• 55M Tablets in 2011, 208M by 20141
• 1B smart phones and 1.2B mobile workers by 20132
Mobility drivers• Shift to cloud computing• Consumerization of IT• Increasing sophistication of devices,
OSs, applications, and networks• Business demand
Lessons learned• Security and device management are
a must have and the first step
• A device-agnostic mobility strategy is critical
• New business scenarios are coming!
© 2011 SAP AG. All rights reserved. 5
Are there packaged mobile applications we can deploy?
IT
How can we develop a mobile strategy to deliver consumer grade mobile applications?
IT
Can we provide applications for m-commerce? Hosted?
ITMy competition has a mobile app that measures sales productivity.Why don’t I?
Salesmanager
I’m losing sales. Why can’t I get a m-commerce solution quickly?
Executive
I can see the storefront using Google Street View. Why not the merchandise layout on the shelf?
Retail exec
Mobility Is Transforming How Enterprises Do BusinessDialogues Now:
© 2011 SAP AG. All rights reserved. 6
Balancing the demand
Device and backend diversity
Device choiceDevice and app
Management
Development tools and TCD/TCO
SecurityEase of use
Apps and more apps!
End-user requirements
Enterprise requirements
© 2011 SAP AG. All rights reserved. 7
Mobility platform
Mobile applications
Mobile services
Companies Need a Mobile Strategy
© 2011 SAP AG. All rights reserved. 8
Companies are mobilizing the enterprise
Suppliers
Distributor
Retailer
Web channel
End consumer
Manage work orders, inventory, and assets
Execute campaigns and promotions
Approve travel, time, vacation, expenses
Manage customers, revenue, and territories
Place orders, scan inventory, request service
Monitor performance and change
Mobile commerce and payments
Receive raw goods, transfer materials to manufacturing
Manage mobile devices
Fix equipment, manage parts, relationships
© 2011 SAP AG. All rights reserved. 9
Mobile applications for all types of users
Process users
Sales
Service
Asset management
Warehouse management
Retail execution
Knowledge users
Travel
Medical records
Human resources
Approvals and procurement
Analytics and business intelligence
Consumer users
eCare
eCitizen
eBanking
eRemittance
© 2011 SAP AG. All rights reserved. 10
Offline logic and dataCRM and analyticsWorkflow and search
Mobile solutions for key application paradigms
All providing a consumer-grade mobile application experience: Simple or native UI
© 2011 SAP AG. All rights reserved. 11
SAP Business ByDesign
Mobile applications on the devices you use
© 2011 SAP AG. All rights reserved. 12
Mobile user experience strategyUser-centered design
Ensure an innovativeend-to-end
Understand the needs ofcustomers and end users
Enable development teamsUX professionals and UX advocates
Adapt
Measure Design
ResearchPlan
User-centereddesign
© 2011 SAP AG. All rights reserved. 13
MobileServices
Provide customer intelligence
• Loyalty program reporting• Analytics on SMS delivery
Strengthen customerrelationships
• Mobile loyalty• Mobile coupons
Build customer awareness
• Global SMS delivery
Enable customer transactions
• Mobile payments and banking• Mobile money transfer
Mobile Services to Reduce ComplexityMobile services
Mobile Services
© 2011 SAP AG. All rights reserved. 14
Mobile commerce revolution
Mobile is radically transforming commerce
New value is being created
Empowered consumers are turning retail on its head
© 2011 SAP AG. All rights reserved. 15
Your customers are mobile
Mobile reaches over 5 billion people today
$100+ billion in transactions will be mobile in 2011
Amazon, Facebook, eBay, Google, and so on
Online is going mobile
© 2011 SAP AG. All rights reserved. 16
Mobile financial services
Mobile banking provides unparalleled convenience while reducing costs
Mobile payments have banked the “unbanked” with innovative services
Estimated 90M People in US in 2011 use mobile banking
© 2011 SAP AG. All rights reserved. 17
Mobile engagement for consumer brands
Mobile deepens the relationship with the brand through a direct channel to the consumer
Mobile programs for loyalty, product help, and customer surveys drive repeat purchases and provide consumer intelligence
© 2011 SAP AG. All rights reserved. 18
Mobile retail
Mobile retail enables the retailer to own the shopping experience
Grow share of wallet through an innovative in-store experience with personalized product information, offers, and social media
© 2011 SAP AG. All rights reserved. 19
Impact todayMobile influence on retail, 2011
Retail Impact0
100
200
300
400
Source: Booz & Company Projection
$300+ billion
United States
United Kingdom, France,
Germany
Thank You!
Contact information:
Nicholas J BrownSenior Vice President, Strategy & Market [email protected]+49 171 308 5013