Download - Move fast and break things

MOVEFAST ANDBREAKTHINGS

Friday, July 5, 13

We all started with a problem, right?

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GET OUT THEFUCK*&GBUILDING

We all started with a problem, right?

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Friday, July 5, 13

VALIDATION

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VALIDATIONSOLUTION

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VALIDATIONSOLUTIONMVP

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VALIDATIONSOLUTIONMVPCUSTOMER DEVELOPMENT

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VALIDATIONSOLUTIONMVPCUSTOMER DEVELOPMENTMETRICS

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We segmented

our efforts in 4 categories

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We segmented


Early Adopters

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We segmented


Early AdoptersClients

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We segmented


Early AdoptersClientsInvestors

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We segmented


Early AdoptersClientsInvestorsPress

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Early Adopters

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Early Adoptersthey didnt bought your mvp

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share every victory and every challenge, share the dream and vision


Friday, July 5, 13

share every victory and every challenge, share the dream and vision


be an anthropologist, discover everything. Dont validate your opinion, validate hipotesys

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Clients

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ClientsDont go for acquisition if your product sucks

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Activation and retention are priorities


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Measure what is relevant

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Measure what is relevantImprove your metrics everytime

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Measure what is relevantImprove your metrics everytimeKnow where they are and marriage

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Investors

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InvestorsSomeday you’ll need them. Dont panic and look busy.

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Do your “thing” with all of them


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Always have a deck

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Always have a deckInvestors love validation>growth

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Always have a deckInvestors love validation>growthAnswer quick

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Press

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PressSounds like investors, but without the money.

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Create an unique URL for that yoursite/press


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Create an unique URL for that yoursite/pressHave a press release complete with history, present, future, images, logos contacts


Friday, July 5, 13

Create an unique URL for that yoursite/pressHave a press release complete with history, present, future, images, logos contactsPraise them after mentioning you, give them ego, power.


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HOW TO SPREAD THE WORD?

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It’s all about Freud

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REMEMBERTHE TIME YOU WERE A CAVEMAN

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A good product appeal directly to

people’s primal need for things like:

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Sex

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SexPower

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SexPowerMoney

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SexPowerMoneyTime*

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SexPowerMoneyTime**He didnt said this

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Startup is a marathon. Winners will be the ones that understood the

psychological behavior behind your customers segment.

Users are waiting for products that simplifies and direct them to experiences

with rewards.You give, they give.

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some cases

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PitacoFriday, July 5, 13

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Very short lean cycle so users fell the product improvement

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Very short lean cycle so users fell the product improvement20% new features, 80% improve old ones

Friday, July 5, 13

Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!

Friday, July 5, 13

Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing page

Friday, July 5, 13

Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing pageFound key partners (O Globo)

Friday, July 5, 13

Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing pageFound key partners (O Globo)Rating is king and design is God

Friday, July 5, 13

Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing pageFound key partners (O Globo)Rating is king and design is GodCreate a cool communication channel.

Friday, July 5, 13

Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing pageFound key partners (O Globo)Rating is king and design is GodCreate a cool communication channel.USE PUSHs.

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DujourFriday, July 5, 13

Friday, July 5, 13

An amazing early adopters case

Friday, July 5, 13

An amazing early adopters caseBe an anthropologist, live the problem

Friday, July 5, 13

An amazing early adopters caseBe an anthropologist, live the problemFind your customer segment (bloguers that know fashion)

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Be where your customer lives (widget, landing, trendsetters, events)

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Make them proud of been part of it. Engage them. (Contests, micro events, user photos on mailing)

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Make them proud of been part of it. Engage them. (Contests, micro events, user photos on mailing)Hunt for influencers ( with the first celebs, the viral loop started)

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DONE IS BETTER THAN

PERFECT

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obrigado

Friday, July 5, 13

Download - Move fast and break things

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